Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

If you’re reading this, it probably means that you, or your brand, are interested in becoming a stronger ally to the LGBTQIA+ community. Welcome! We’re happy you’re here. To our LGBTQIA+ readers, we hope this blog post will be a helpful resource for specific strategies and information that you can share with your brand, colleagues, employees, partners, or clients.

At AMP Agency, we believe that people of all genders, sexual orientations, and romantic orientations deserve to feel safe, respected, loved, validated, and represented. Through this lens, we’ve curated a list of actionable ideas that your brand can incorporate into your workplace and year-round marketing efforts.

1. Establish an Atmosphere of Respect within Your Workplace

Before your brand can be an LGBTQIA+ ally to the general public, it must be an ally to the LGBTQIA+ people behind the scenes. No matter how inclusive a campaign appears on the surface, it will feel inauthentic (and perhaps even disrespectful) if the brand that created it doesn’t treat its own employees equally and with respect.

In addition to the following sections of this blog post, which include tips for brands to use internally and externally, here are a few more tactics you can use to make inclusivity a key component of your company culture:

  • Hire LGBTQIA+ employees and work with LGBTQIA+ influencers, partners and clients year round. Did you know there are professional recruiting events specific to this community? There are also employment programs for community subgroups, like the SF LGBT Center’s Transgender Employment Program.
  • Create employee resource groups to foster a sense of community among workers. For example, our parent company Advantage Solutions created the group PRISM to nurture personal and professional growth among our LGBTQIA+ employees and their allies.

2. Learn the Language and Use It Thoughtfully

Like other cultural groups, the LGBTQIA+ community has its own language, which includes slang, acronyms, personal identifiers, and more. Learning appropriate terms and using them considerately in your workplace and marketing efforts can build authenticity, loyalty and respect. However, please keep in mind that your brand’s historic and internal use of the language will impact how the public receives your current, public usage of it. 

For example, if you use the term “yasss” on a branded Pride shirt — a phrase that originated in 1980s ball culture among LGBTQIA+ people of color — and your brand has never previously spoken or acted in support of LGBTQIA+ individuals and/or people of color, that would not be a respectful or authentic use of the language. And more importantly, this surface-level celebration could come across as exploitative. When it comes to branded support, walking the walk must come before talking the talk.

So, what does it look like when a brand thoughtfully uses language to support the community? Check out the inclusive work that Sephora has created in recent years, like their “Identify as We” campaign. Not only does it spotlight LGBTQIA+ people, their lives, and their pronouns, but it was also created by and for the community. Allure reported in 2019:

"Both in front of and behind the camera, the campaign is populated with exclusively members of the LGBTQA+, transgender and gender-fluid community. Activists and influencers like Fatima Jamal and Hunter Schafer appear, putting on makeup, showing off beautiful hairstyles, or just plain old making out."

It’s a great campaign on its own, but it’s even more powerful if you take into account Sephora’s continual allyship efforts. For example, they have beauty classes designed specifically for the transgender comunity. Authentically using language is important, but it’s most effective as part of a larger allyship initiative.

With that in mind, here are some great resources for learning basic LGBTQIA+ terminology:

Before we dive into the next section, we want to call out a few additional tips for thoughtfully using LGBTQIA+ language. First, language is fluid. The words we use are constantly changing in connotation, usage, and relevancy. For example, the term “queer” has historically been used as a slur, but many in the community have since reclaimed it. Still, others find the word offensive. Check out this article from them, a next-generation community platform, for a nuanced look at the term.

Second, every member of the LGBTQIA+ community is an individual, and thus has their own unique cultural identifiers, preferences, and opinions. Think about which other cultural groups someone might identify with. This intersectionality may impact the language they use, like how the term “Two-Spirit” is used as a gender/sexuality/role identifier among some Indigenous North American communities.

3. Make Sharing Pronouns as Easy and Comfortable as Possible Across Your Brand Experience

Pronouns can dramatically impact how an LGBTQIA+ person feels about themselves and others. Schuyler Bailar, the first trans D1 NCAA men’s athlete and owner of the popular Instagram account @pinkmantaray, explains the feeling of being misgendered in a 2020 blog post:

When [you] call me the pronouns & name I no longer identify with, it says: You don’t exist. It says: I don’t see you and I value my view of you more than I value your comfort and safety. Misgendering me hurts my feelings a great deal. I know I might look a different way now than I did but I am still me. And I have always been me. And [you] using the name and pronouns that I use now – always, even with old pictures – is a way to validate that. To validate me. To say you see me.

 

Click the links below for resources you can use to better understand pronouns and how to apply them in daily life:

Once you’re more familiar with pronouns, start incorporating them into your company culture and brand strategy. How?

  • Share your pronouns when introducing yourself to new clients, partners, or members of your workplace. Whether or not you’re a member of the LGBTQIA+ community, this can create a safe space for people to share their pronouns, if desired.
  • Add your pronouns to your social media bios, email signature, Zoom title — or anywhere else that might be relevant — as a sign to others that you support the LGBTQIA+ community.
  • When your brand partners with an openly LGBTQIA+ individual, make sure you know their pronouns and how they identify before you post anything that specifically references their pronouns, sexuality, or gender. Be especially cautious when working with transgender and non-binary partners to make sure you don’t misgender or deadname anyone. (Deadnaming is when you refer to a transgender or non-binary person by their birth name or other former name. It’s often harmful and can be traumatic.)
  • If your brand is creating a contact form or hosting a survey, consider adding a section for people to provide their pronouns. If you ask for someone’s gender, provide a variety of options to choose from, as opposed to the historically binary choices of “male” and “female.” Many governmental and medical forms still use this binary structure, which excludes many members of the LGBTQIA+ community.

4. Be Mindful of News, Cultural Events, and Legislation That Might Impact Your LGBTQIA+ Audience

Since American marketing and advertising began, the LGBTQIA+ community has had to deal with exclusion, harassment and discrimination — both inside of and outside of the industry. That’s still true today. 

When we create campaigns targeting or spotlighting this demographic, we should make sure we consider the personal, societal, cultural, and political issues our audience may be dealing with at the time they encounter our marketing. This is a tactful act of strategy as much as it is an act of allyship and empathy, because this insight makes your brand appear more in touch, aware, and authentic.

At AMP, we loved working with Eastern Bank to bring their “Join Us For Good Good Votes” campaign to life. When transgender rights were being debated on a Massachusetts ballot in 2016 and 2018, Eastern Bank provided support to the transgender community through lobbying and rallying support, employee engagement, philanthropic assistance, and community engagement. This wasn’t just a one-time act of allyship, it’s consistent work. And we’re so proud we get to be a part of it.

While Pride Month is an important time for the LGBTQIA+ community, allyship moments can arise at any time of year. Stay in the know, and act when something resonates strongly with your brand’s values and capabilities.

5. Resist “Rainbow Capitalism” and “Rainbow-Washing” When Designing Your Campaigns

Custom Pride collections can be fabulous. Who doesn’t love a rainbow hoodie or “Y’all means all” bumper sticker? But they don’t often help a brand stand out from its competitors, especially not in June. And more significantly, these merchandise-based initiatives can occasionally worsen a brand’s reputation among the LGBTQ+ community, if they’re seen as rainbow capitalism or rainbow-washing.

A recent CNN article defined rainbow capitalism as “the idea that some companies use LGBTQ allyship for their own gain.” In that same article, digital communication expert Chris Stedman is quoted as saying the following about Pride merch:

"It feels like a violation in some ways because these companies are taking our language, our memes and our norms and using them for their own gain without fully understanding them or investing in the community. This language and imagery emerged in spaces that have been a refuge for people who haven't been safe and welcome in other communities. And I think that's why people are so bothered by it."

Similarly, rainbow-washing “allows people, governments, and corporations that don’t do tangible work to support LGBTQ+ communities at any other time during the year to slap a rainbow on top of something in the month of June and call it allyship,” according to Social Media Coordinator Justice Namaste in this 2018 WIRED article.

If your brand is exclusively supporting the LGBTQIA+ community through branded Pride merch, you might want to rethink your strategy. Here are some starter questions to get you headed in the right direction:

  • What has my brand previously done to support the LGBTQIA+ community? How were those efforts received?
  • Do I feel like my brand is genuinely helping with this campaign, or does it feel like we’re checking a box?
  • How can my brand’s unique product or service improve the lives of the LGBTQIA+ community specifically?
  • Is my company inclusive of the LGBTQIA+ community in the work environment it creates, hiring tactics it uses, and resources it provides?
  • Are there any openly LGBTQIA+ individuals on the client team, creative team, strategy team, etc. for this project? If not, might this be an issue?
  • Does this campaign feel authentic?

Authenticity is especially important here — partly because consumers in 2021 crave authenticity, and partly because this value plays a huge role in the LGBTQIA+ community. Embracing one’s LGBTQIA+ identity means letting your real self show up in a world that doesn’t always get you or respect you. That’s incredibly authentic.

This year, Getty Images partnered with the non-profit GLAAD to improve LGBTQIA+ representation in advertising. We love this campaign because it tackles a relevant issue (increasing visibility of an underrepresented group), it’s authentic (campaign links directly to the Getty Images brand), and it’s creative. Another example of authentic marketing is Verizon’s moving “Love Calls Back” campaign. In both of these campaigns, the brands have innovatively used their products and services to make the world a better place for LGBTQIA+ individuals.

 

6. Keep Accessibility in Mind When Creating or Sharing Content

According to the CDC, 1 in 4 adults in the U.S. has a disability. And PRNewswire reported in 2018 that “among lesbian, gay and, bisexual adults, 30 percent of men and 36 percent of women also identify as having a disability.” Creating accessible content is essential to allyship because many members of the LGBTQIA+ community (and their allies) have a disability. And if you want to have the most inclusive, intersectional and visible content possible, you should consider accessibility.

A few starter ideas for making your brand content more accessible:

  • Add alt text to your brand’s Instagram captions. You can either select automatically generated alt text, or customize it to add your brand’s personal flair.
  • Use Instagram’s new automatic caption feature for Instagram Story.
  • Learn how to improve your brand’s digital accessibility with the A11Y Project.
  • Follow ADA-approved design guidelines.

Final Thoughts

Whether you’ve been an LGBTQIA+ ally for decades or are just getting started, we’re excited you’re putting the work in to become an ally year round. Remember that you and your brand aren’t always going to get it right, and that’s OK. All allies make mistakes, whether they’re individuals or Fortune 500 companies. It’s because we’re human. Making mistakes is a part of our growth process. What matters is that you hold your brand accountable in an authentic way and work to do better going forward. For example, if you accidentally misgender someone in a client meeting, apologize, correct yourself, then move on.

Allyship matters all 12 months of the year, not just during Pride. How your brand shows up will be unique and ever-evolving, but it matters that you are showing up. Thank you.

Related Posts

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   A Return To The Typical For September 2021 After a weird August 2021, last month’s queries looked more like the ones to which we are accustomed. There were a few phrases that were queried over 10 million times.  Deadly weather events weren’t a top search topic - thank goodness - and the return of the NFL brought back many of the top team names back into the daily top 3. September did have its unique qualities too. We noticed some intriguing reporting on some Google Doodle clicks - phrases that were in the top 3 one day and then gone the next. Also, the sad story of Gabby Petito can’t be ignored as her name appeared in our capture 6 times last month. Lastly, coffee had a moment in September as a national day held in its honor was searched a bunch on the 28th. With that, let’s get into the top searched phrases of September 2021.   The Curious Clicks of Google Doodles When Google changes the logo on its homepage with what they call a Google Doodle, people click. When people click, it leads them to search results. When they are led to search results, it’s counted as a query. Here are three queries that we counted because they were attached to a Google Doodle; Christopher Reeve - 9/24/2021 - 10,000,000+ queries Google - 9/27/2021 - 10,000,000+ queries Rodolfo 'Corky' Gonzales - 9/30/2021 - 2,000,000+ queries Two of last month’s Doodle were published to celebrate the lives of people of note, the actor Christopher Reeve and political activist Rodolfo Gonzales.  The other Doodle, noted by the query “Google” was posted to celebrate the company’s 23rd birthday. One thing we noted as a team was the reporting of Google Doodle clicks on September 5th.  Since we check the daily search trends from Google Trends every day, we saw that it was initially reported that Google’s 2021 Labor Day Doodle had driven over 10 million clicks. It appeared as a query for “Labor Day” on Monday.  But since we know there is an adjustment period for these results, we recorded the top 3 queries for Sunday on Tuesday and found the Labor Day query was no longer there.  We didn’t know what to make of it. Since there were no Google Doodle-related queries in August, we wondered if Google Trends was changing how it reported Doodle clicks. If there was a change, it was temporary as we saw more Doodle clicks and the queries related to those clicks late last month.   The Non-Doodled Holidays Putting the cryptic Labor Day Doodle query aside, here are the holiday related terms that people searched for the most in September:  Rosh Hashanah - 9/5/2021 - 500,000+ queries Labor Day meaning - 9/6/2021 - 200,000+ queries 9/11 - 9/10/2021 - 1,000,000+ queries Yom Kippur - 9/15/2021 - 500,000+ queries National Coffee Day 2021 - 9/28/2021 - 200,000+ queries “Labor Day meaning” did make the top 3, interestingly enough. We interpret this query and the number associated with it are connected to a genuine interest of learning more about the holiday. The Jewish holidays of Rosh Hashanah and Yom Kippur both occurred in September this year as did the 20th anniversary of the September 11th attacks. Lastly, and we love to see this type of “holiday” query appear in the daily top 3, National Coffee Day 2021 had a resurgence as compared to the last 4 years.  The peak for this holiday may have happened in 2015 but it’s clear that more of us were searching for a way to celebrate coffee this year.   The Films and TV Shows We Watched To gauge the popularity of video entertainment, AMP Agency takes note of the search volume behind movie and television show titles.  The film industry has taken a hit and we are not sure if going to the movies will ever come back to the way it was but here are the films that drove the most search volume in September. Shang-Chi - 9/2/2021 - 1,000,000+ queries Matrix 4 - 9/9/2021 - 500,000+ queries Malignant - 9/10/2021 - 500,000+ queries Cry Macho - 9/17/2021 - 500,000+ queries Venom - 9/30/2021 - 1,000,000+ queries With the exception of Matrix 4 (that film’s trailer dropped on the 9th), all of these films were released last month.  Dancing With the Stars 2021 - 9/8/2021 - 200,000+ queries Ted Lasso - 9/19/2021 - 2,000,000+ queries Dancing with the Stars - 9/20/2021 - 500,000+ queries For TV shows, people still love Dancing With The Stars as it began its 30th season. The cast announcement and its premier episode drove people to search.  Interestingly enough, Ted Lasso is the only query related to the Emmy Awards that were held on the 19th. That show won 7 awards and may have picked up a few more viewers after the Emmys.   September 2021 News Events For these monthly analyses, we typically do not report on queries related to celebrity deaths or other tragedies unless the search volume dictates that it can’t be ignored.  Queries related to  Gabby Petito’s disappearance and death made the daily top 3 of 6 days in September. Gabby Petito - 9/15/2021 - 1,000,000+ queries Gabby Petito found - 9/16/2021 - 500,000+ queries Gabby Petito found - 9/17/2021 - 1,000,000+ queries Gabby Petito found - 9/18/2021 - 500,000+ queries Gabby Petito - 9/19/2021 - 10,000,000+ queries Gabby Petito Autopsy - 9/21/2021 - 500,000+ queries The other big news story that drove millions of queries was related to the California recall election.  Californa recall election - 9/13/2021 - 2,000,000+ queries California recall election - 9/14/2021 - 5,000,000+ queries It’s interesting to see the number of queries increased the day after the election as people wanted to learn of the results.    Gaming  Keywords related to video games make the top 3 rarely so we thought it was a treat to see three phrases last month. Deltarune - 9/16/2021 - 100,000+ queries Nintendo Direct - 9/22/2021 - 200,000+ queries New World - 9/27/2021 - 200,000+ queries The second chapter of the Deltarune game was released on the 16th and New World was released by Amazon Games on the 28th.  Nintendo Direct announced all the games updates for their Switch console that are rolling out this winter.   Just the Top Sports Keywords Of the 90 phrases we collected in September, 37 were related to sports.  Since there were so many, let’s just keep it to the keywords that were queried 2 million times or more: Dallas Cowboys - 9/9/2021 - 5,000,000+ queries Georgia football - 9/4/2021 - 2,000,000+ queries Parkers - 9/12/2021 - 2,000,000+ queries Cleveland Browns - 9/12/2021 - 2,000,000+ queries NFL - 9/12/2021 - 2,000,000+ queries Raiders - 9/13/2021 - 2,000,000+ queries Thursday Night Football - 9/16/2021 - 2,000,000+ queries Ravens - 9/19/2021 - 2,000,000+ queries Packers - 9/20/2021 - 2,000,000+ queries Christian McCaffrey - 9/23/2021 - 2,000,000+ queries UFC - 9/25/2021 - 2,000,000+ queries Dallas Cowboys - 9/26/2021 - 2,000,000+ queries Packers - 9/26/2021 - 2,000,000+ queries Chiefs - 9/26/2021 - 2,000,000+ queries Bengals - 9/30/2021 - 2,000,000+ queries Yes, gridiron football is back and the stadiums are filled with people. You can see the NFL dominate the number of sports keywords in this list.  The Dallas Cowboys and the Green Bay Packers seem to be winning the popularity contest so far this season.   Apple News A new iPhone?  Oh, you know people want to know more about that.  The iPhone 13 series was unveiled on the 14th and the latest iOS version was released on the 20th.   iPhone 13 - 9/14/2021 - 2,000,000+ queries iOS 15 - 9/20/2021 - 500,000+ queries All in all, a good month for Apple. If they ever launch a search engine, they can celebrate their company’s birthday with a doodle of their own. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

In my neighborhood in Portland, Oregon, many of the sidewalks are original - built when the neighborhood was coming together in the early part of the 20th century. You can locate stamps at intersections that have both obsolete street names - Sprague Street is now known as Rosemont; Margarette is now 34th Ave - and the names the contractors who poured the cement, along with the year they were poured. These small reminders of the recent past are fun to find, but point out a glaring inequity in their construction: These old sidewalks are not accessible, and not safe. An unimproved intersection The city is in the process of converting each of the city’s intersections into curb cutouts that are friendlier to those who may require assistance (wheelchairs, kneeling scooters, crutches, probing canes) getting up and onto sidewalks from the street. The brand new curb cutouts include a yellow rubberized traction pad that signals the transition between street and sidewalk, and there are eight on each improved intersection - two on each corner of a standard intersection. An improved intersection. This effort is happening not because the improvements and bright yellow traction pads are attractive, or because the contrast between the fresh cement and the old cement is nice to look at - but because it is the right thing to do for the citizens of Portland and those who have mobility issues who might otherwise need to be in the street in order to avoid the curb. This abides by the regulations set forth in American with Disabilities Act of 1990 (ADA). The benefits go beyond supporting only people who have disabilities, though - anyone who has tried to use a rolling suitcase on the sidewalk, pushed a baby stroller over a curb, or can’t ollie on a skateboard can attest to that. By doing the right thing, Portland has chosen to make their city more accessible to more of its citizens. In our web development projects, we often support clients who need to do the equivalent curb-cutout improvements. Their sites may have been beautifully designed, but fall short in visual and technical areas that would help make their site more accessible. By bringing the site up to a baseline of accessibility standards set forth by the WCAG, the site becomes more equitable, inclusive, and usable for more people. The add-on effect for the client is that they have just widened their potential customer base by not excluding people who may consume web information in different ways. The improvement process also helps shake out other technical issues around markup structure, meaning the site may become more SEO-friendly and may render better in a wider range of devices after the improvements are implemented. While these efforts may be initially driven by legal justification (avoiding ADA lawsuits), or for marketing reasons (reaching more customers), improving your site’s accessibility is the just and correct thing to do. Our process begins by using a suite of tools that analyze the website to identify problem areas. This includes using voice-reader to read the website’s content - not everyone who browses your website will use their eyes to do so. We also see how the site renders without styles applied, validate the markup of the site to ensure the proper document structure & hierarchy is established, and closely scrutinize how interactive elements work. Particularly complex interactive elements like carousels or interactive navigation menus may require an entire rebuild in order to be accessible, but the goal is to maintain the current design or as close to it as possible. The end result of such an effort should not sacrifice visual design or interactivity, nor should it even be noticeable to those users who use standard means to interact with websites. But for those who need assistance, the improvements are welcome and appreciated. For sites that we build from scratch, we design and develop with this equity in mind from the beginning. By starting off with a requirement of accessibility, the new site enters the digital world already with accessibility in place. The level of accessibility, set forth by WCAG standards - “A” to “AAA”, with the latter being the most strict - may be dictated by the customer’s requirements. Projects for larger clients, non-profits, or government clients typically have a minimum accessibility level mandate for digital properties. But even for those without the mandate, doing the right thing results in a site that behaves nicely across different input types and allows for a wider audience to engage with the site. Do you need help with your site’s accessibility? Are you concerned your site is unintentionally excluding users?

A friend and mentor once spoke to clients about his three questions (Yapp’s three rules) that any home page must answer. They were:   Who are you? What do you do? Who do you do it for? These questions are the most important goals to accomplish with any home page, as you need to quickly communicate to users about your brand and why should it be relevant to them. Why the urgency? Well, for any new or uninformed user, they will spend perhaps a total of < 3 seconds reviewing the site depending on where they came from and why they are there. It is important that they understand your brand and what it means to them.  This is part of the Brand and Messaging problem that most websites face. They fail to understand who they are and what they want to communicate to their customers. Don't try to be everything for everyone The second common challenge on many websites is part of the inherent value of the web and leads us to our next set of three rules: Focus, focus, focus!  Most company websites try to communicate to their audience everything that the company wants them to hear. The two challenges inherent here are a lack of priority and not focusing on what the user’s needs are. For any site — E-commerce, Marketing site, etc. — there are multiple audiences who come to the site. A company needs to prioritize its audiences into a hierarchy and prioritize its messaging and home page real-estate to communicating to them. This has as much to do with messaging as design and user-experience, but the lesson is the same: Focus on the most important users and tell what they need to hear to act on what you want them to act on. The second challenge stems from the very nature of the web. A website is available to everyone. However, it doesn’t need to speak to everyone who could possibly come to your site. Common secondary audiences for most company sites are press & analysts as well as job seekers. Both of these types of users are motivated to interact with your site and don’t need precious home-page real estate dedicated to them. They know where to find the news and careers sections (in the About Us) of your site with little effort as long as your navigation is clear and you have a site map. It's about your audience - not you My organizations architect their websites as a reflection of their internal structures and hierarchy.  This is a common mistake.  Websites should be designed to the needs of your audience in the way they want to engage with your brand and their needs.  Not designing your website's architecture, messaging, value proposition and navigation to your primary audience's needs will create frustration and lower levels of engagement.   Think mobile first The majority of website traffic today are typically from mobile or tablet devices.  Therefore, you need to ensure that the website be equally as effective in the mobile format as this will likely be the first impression your brand has with your target audience.  Designing a website to be effective in a smaller format is challenging and requires extreme diligence to properly tell your brand story and drive engagement.  Companies who neglect the mobile experience are making a big mistake.  However, we still find many companies that are not prepared for a mobile first world.  Brand experience needs to be consistent beyond the website When our team evaluates digital ecosystems and website for our clients, we are keen to examine the swim lanes in the customer's journey.  The reason is your customers are likely to visit varying digital properties representing your brand from Instagram, Facebook, LinkedIn, Email, Landing pages, Whitepapers, Mobile Applications and beyond.  If the brand experience and story are disconnected across these varying assets, you will create confusion and lose the ability to drive home the key brand impressions you hope to achieve.   Basic website evaluation benchmarks: 1. Clearly articulate your Brand Value Proposition through a structured Messaging Architecture which addresses the main three questions: Who are you? What do you do? Who do you do it for? 2. Focus your efforts on your home page on convincing the primary users of your website on what you want them to do. 3. Prioritize your messaging through clear design and user-experience on focused messages to your users satisfying what they need to know and how you want them to act. 4. Is your website designed to the needs of your audiences first? 5. Is your mobile optimized website effective? 6. Are all your digital properties working in synergy to reinforce your brand? Our Offer If you would like a complementary review and assessment of your website, we would be delighted to evaluate your website and provide some insights and thoughts.