Sports Equipment + Apparel

Powering brands for competitive performance.

Our POV

When it comes to sports equipment and apparel, we know the route to adoption starts with driving trial, fostering participation and reaching influencers. We design ecosystems and experiences that accomplish each of these outcomes while telling a compelling product story.

KPIs

  • Sales and Market Share
  • Customer Lifetime Value
  • # of Products Owned by Customer
  • Ecommerce Traffic & Conversion
  • Drive to Retail & Trial
  • Loyalty Program Subscribers
  • Coupon and Rebate Redemptions
  • Brand Cross Shop Brand Loyalty
  • Average Review Rating Online
  • Share of Voice
  • Content Engagement
  • Brand Sentiment

Expertise

  • New Product Launch Campaigns
  • Product Shopping Experiences
  • Mobile Companion Experiences & Apps
  • Mobile Product Configurators
  • Product Targeting & Re-Targeting
  • Search Landing Experience
  • Planning Customer & Influencer Engagement
  • Local Product Trials

Case Studies

DIGITAL ECOSYSTEM AND COMPANION PRODUCTS

Helping win the product innovation race with cutting-edge digital.

Read Our Case Study

INFLUENCER CAMPAIGN, CRM & CSR

Using digital to help a global brand connect in social and at retail.

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Quick Studies

MOBILE CONFIGURATOR

Recognizing its increasingly mobile audience, Oakley had to revamp its custom sunglasses configurator with a mobile-web makeover that supports modern browsers on any screen. AMP responded with a redeveloped, fully responsive solution and went on to develop all the UI templates to be integrated within Oakley’s new Hybris Commerce rollout.

POWER METER

Pioneer's Cycle Sports had developed the Power Meter, the industry’s most powerful cycling device. But to launch this innovative product, Pioneer needed to help cyclists understand the power of this groundbreaking device. AMP created narratives that framed the product line, along with communication architecture and content that explained its benefits and, in turn, drove sales.

Our Clients


FRANCHISE BRANDS WE’VE HELPED MAKE FAVORITES

Find out how we can put solutions like these to work for you.

Get in Touch