Top-notch interactive installations require thoughtful consideration of the consumer mindset, the physical environment and the overall context by which we attract and engage. We start by answering these questions:>
What do we need to accomplish for our audience and brand?
What do we need to accomplish for our audience and brand?
Where is this happening?
What are the demands of the physical space?
What sensors, controllers, input devices, hardware and software are necessary to meet our goals?
To celebrate 25 years of software innovation at its annual Adobe MAX Conference, Adobe was looking for a large scale installation that would allow for massive audience participation, make use of Adobe tools and technologies, and be nothing less than breathtaking.
By taking advantage of Adobe’s technology platforms, we developed a holograph-like projection system that allows users to create dynamic artwork using a Nintendo® Wiimote — something that had never been done before.
Convention-goers were invited to paint in pairs on the expansive, transparent canvas. As they did, lavish designs were displayed in a way that presented a historic, nonlinear timeline of Adobe’s achievements and breakthroughs over the years.
The resulting art was published online and emailed to participants.
Since its debut at Adobe MAX, the Creativity Conducted experience has become a highlight at other Adobe shows conferences around the world, and has been honored by the advertising community with the coveted One Show Pencil.
For hardcore gamers, the PC is still the way to go. And for retailers, the challenge is to enable shoppers to explore the vast array of games available for Windows. Working with the Microsoft teams, we developed retail kiosks that showcase the latest games and the breadth of gaming possibilities available for Windows gamers.
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