IZZE needed to make a splash with the newest flavors in its low-calorie soft drink line. AMP served up a social media campaign inviting fans to guess IZZE’s new “mystery” flavor, which led to a whopping 530% spike in page feedback. This teaser campaign led into a successful post-launch campaign of reward and activation that saw user engagement nearly double over previous levels.
Icelandic Glacial needed to tell a memorable story that would distinguish it from more established brands. AMP designed a strategy around smart targeting and shareable content as told through influential partners in music, fashion and film. Within a year, Icelandic Glacial’s social following rose 300% and content engagement rates soared from .04% to 5%.