Consumer Packaged Goods

Moving products off shelves and into customer' hears.

Our POV

In the CPG world, where awareness and trial are key to driving sales, the sea of lookalike products and private-label brands can overwhelm consumers. That’s why product storytelling is more important than ever: It creates differentiation. Digital channels provide an effective opportunity for creating engagement and advocacy while sustaining preference.

KPIs

  • Sales and Market Share
  • Purchase Frequency
  • Share of Basket & Basket Mix
  • Coupon Redemptions
  • Cross Shopping Rate
  • Inventory Turnover
  • Brand Loyalty
  • Share of Voice
  • Review Ratings
  • Loyalty Program Subscribers

Expertise

  • Product Campaigns
  • Social Engagement Programs
  • Crisis & Reputation Management
  • Creative & Content Development
  • Integrated Campaigns & Promotions
  • Mobile & Retail Shopping Experiences
  • Customer Loyalty Programs
  • Recipe Apps & Databases
  • CSR Campaigns
  • Adver-Games
  • SEO

Case Studies

DIGITAL AND SOCIAL AOR

Growing share with a fresh new platform.

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DIGITAL RE-BRANDING

Using a new design and e-commerce platform to support retail and drive traffic.

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AOR

Achieving a record market share in the midst of a price war.

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Quick Studies

NEW FLAVOR LAUNCHES

IZZE needed to make a splash with the newest flavors in its low-calorie soft drink line. AMP served up a social media campaign inviting fans to guess IZZE’s new “mystery” flavor, which led to a whopping 530% spike in page feedback. This teaser campaign led into a successful post-launch campaign of reward and activation that saw user engagement nearly double over previous levels.

SOCIAL MEDIA STRATEGY

Icelandic Glacial needed to tell a memorable story that would distinguish it from more established brands. AMP designed a strategy around smart targeting and shareable content as told through influential partners in music, fashion and film. Within a year, Icelandic Glacial’s social following rose 300% and content engagement rates soared from .04% to 5%.

Our Clients


A FEW CPG BRANDSWE’VE HELPED MAKE FAVORITES

Find out how we can put solutions like these to work for you.

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