Consumer
Packaged Goods

Moving products off shelves and into customer' hearts.

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OUR POV

In the CPG world, where awareness and trial are key to driving sales, the sea of lookalike products and private-label brands can overwhelm consumers. That’s why product storytelling is more important than ever: It creates differentiation. Digital channels provide an effective opportunity for creating engagement and advocacy while sustaining preference.

KPIs

  • Sales and Market Share
  • Purchase Frequency
  • Share of Basket & Basket Mix
  • Coupon Redemptions
  • Cross Shopping Rate
  • Inventory Turnover
  • Brand Loyalty
  • Share of Voice
  • Review Ratings
  • Loyalty Program Subscribers

EXPERTISE

  • Product Campaigns
  • Social Engagement Programs
  • Crisis & Reputation Management
  • Creative & Content Development
  • Integrated Campaigns & Promotions
  • Mobile & Retail Shopping Experiences
  • Customer Loyalty Programs
  • Recipe Apps & Databases
  • CSR Campaigns
  • Adver-Games
  • SEO

CASE STUDIES

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DIGITAL AND SOCIAL AOR

Growing share with a fresh new platform.

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DIGITAL RE-BRANDING

Using a new design and e-commerce platform to support retail and drive traffic.

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AOR

Achieving a record market share in the midst of a price war.

QUICK STUDIES

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NEW FLAVOR LAUNCHES

IZZE needed to make a splash with the newest flavors in its low-calorie soft drink line. AMP served up a social media campaign inviting fans to guess IZZE’s new “mystery” flavor, which led to a whopping 530% spike in page feedback. This teaser campaign led into a successful post-launch campaign of reward and activation that saw user engagement nearly double over previous levels.

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SOCIAL MEDIA STRATEGY

Icelandic Glacial needed to tell a memorable story that would distinguish it from more established brands. AMP designed a strategy around smart targeting and shareable content as told through influential partners in music, fashion and film. Within a year, Icelandic Glacial’s social following rose 300% and content engagement rates soared from .04% to 5%.

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OUR CLIENTS

A FEW CPG BRANDS WE’VE HELPED MAKE FAVORITES

Dole
Naked_Juice
Izze
Evolution_Fresh
Red-Bull
Nestle
Icelandic Glacial
sena
Mattel

Find out how we can put solutions like these to work for you.

Get in Touch
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BRAND LOYALTY GROWN FRESH

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WINNING THE PRICE WARS

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FASHION-FORWARD COMMERCE