Case Study / Peter Millar

A new voice
in retail

Brand

Peter Millar

Industries

Retail

Bringing
elegance to
technology

Peter Millar was founded in 2001 with a single cashmere sweater. Their clothes and accessories are available online, in specialty retail stores and in the most prestigious resorts, embodying luxury, elegance and a dedication to superior craftsmanship.

Challenge

Set the standard

The Peter Millar brand and its in-store representatives are inspired to live every day with style and substance. They accomplish this through innovative design, exceptional customer service and an unwavering dedication to world-class craftsmanship. We needed to mirror this ethos and reflect that same luxury experience with their eCommerce experience. Up their customer service game and quickly assist customers with their online purchases, especially during off-hours.

solution

The next generation of eCommerce support

We built a chatbot to assist customer service while enriching and streamlining the post-purchase experience. The Peter Millar chatbot brings new always-on messaging to help customers immediately resolve their most common support issues—order tracking, returns and FAQs.

technology

Welcome to the Peter Millar experience

We embedded the chatbot experience within Peter Millar’s existing Zendesk chat platform. This leveraged the existing functionality of Zendesk chat while layering on natural language processing and AI. The bot successfully and personally assists customers with order tracking, returns, FAQs and other common eCommerce support needs.

Let's start something great