February 20, 2018

Building the Agency of the Future

AMP WordMark

 

I am thrilled to share some exciting news about AMP. The AMP Agency team has joined forces with  UX focused agency BLITZ and premier experiential marketing and branding firm 206Agency. The three agencies become AMP Agency, and while the name may be the same, we have an evolved look and a national footprint, with five offices and more than 300 employees to build solutions for our partners.  

 

Also joining our team is Adlucent, an industry leader in performance media and analytics who, through their proprietary technologies and methodologies, have launched successful performance campaigns for clients, including many retailers, including Amazon, Wasserstrom, and Gardner’s Supply Company to grow their ecommerce performance. We’re excited to have Adlucent join the AMP family,  operating under their existing brand.

 

What does this mean for our clients?  

 

We believe brands that design better customer experiences lead the world in business performance. While these agencies have been collaborating behind the scenes for a few years, by more fully integrating, our teams have the ability to affect change at “every touch-point” of the customer journey, delivering exceptional brand experience systems – the Holy Grail for CMOs and modern marketers. 

 

Our brand ecosystem agency has offices in New York, Boston, Los Angeles, Seattle and Austin. Together, we use proprietary data, behavioral analysis and predictive analytics tools to better understand our clients’ audiences and drive business results through creative marketing solutions.

 

I’m humbled by the incredible team at AMP Agency. 300+ happy AMPers, digital natives and global thinkers who are passionate – and yes, maybe a bit obsessive – about the work we create every day for clients like Amazon, Facebook, Fisker Inc., Garnier Fructis, Levi’s, LinkedIn, Maybelline, Southwest Airlines and Patagonia.

 

With a rapidly changing technology landscape and connected consumers’ demands for more personalized products and services, there is no question the pressure is on modern marketers who must continually evolve. I am confident our team of number-crunchers, strategists, analysts, geeks and creatives can deliver on this mandate, building solutions across the entire brand ecosystem, connecting people and brands in more meaningful ways that grow businesses.

 

We look forward to tackling your most complicated marketing and technology problems and creating solutions that move business forward.

 

Gary Colen

CEO, AMP Agency

 

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June 21, 2017

Clutch Identifies Leading Agencies in Boston

AMP Agency was recently named a leading agency in Boston from Clutch. The rankings showcase six Leaders Matrices that map the firms based on their services offered, client reviews, and past experience.

Boston's advertising agencies are recognized for their ability to utilize traditional media alongside their efforts in digital and creative services.

“These Boston-based firms vary in skill-set and technical expertise, but what unites them is their ability to deliver strong results,” said Ilse Heine, an analyst at Clutch. “They prioritize the needs of their customers, and take the time to understand their business objectives before selecting the appropriate solution.”

Using a proprietary research methodology, Clutch analysts evaluated a number of companies in the relevant segments. In addition to market presence, clientele, and work portfolio, central to the ranking process are client reviews. Clients provide insights including the scope of the project, cost-effectiveness, and how skillfully a company handled communication and organization.

Clutch’s ongoing research covers IT services, developers, and marketing agencies. Firms that are interested in being featured are encouraged to apply to be included in Clutch’s efforts. Upcoming press releases will highlight industry leaders in New York City, UK, and Canada.

Take a look at our profile on Clutch to see all of our full-length reviews.

 

June 14, 2017

AMP Agency Partners with Lotame to Achieve 455% Return on Ad Spend for a Travel Campaign

OBJECTIVE: 

As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel client, AMP’s goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. The client’s primary KPI was measuring Return on Ad Spend (ROAS), so AMP was focused on driving inbound leads and lowering the cost per acquisition.

STRATEGY:

To achieve the targeting and scale needed for a recent travel campaign, AMP began by building a “travel” audience of users who had exhibited interests in travel via data they had collected with Lotame’s DMP. Next, they partnered with ShareThis to enrich this behavioral data with ShareThis’s real-time social intent data, to understand the prime time of day and particular devices they should target for their ad campaigns. AMP also combined this data with paid search data inside Lotame’s DMP to expand the pool of high-value target customers. The travel audiences they built were then pushed out to multiple DSPs and other social targeting platforms such as Facebook.

“This partnership directly proved the value of utilizing 2nd-party data within media campaigns. It allowed us to identify users who were in the research and planning phases of their travel, thereby being able to present them with offers that were timely and relevant. To enhance the 2nd-party data, we were able to use paid search data and incorporate those keywords to identify users, expanding the pool of high value target customers for our client and reaching them across multiple channels and devices.” Samantha Weinstein, Director of Programmatic Media, AMP Agency

RESULTS: 

Combining these many sources of high-quality data allowed AMP to exceed their campaign goals by hitting travelers who were in the planning and research stage. AMP was able to achieve the following results:

• 455% Return On Ad Spend (the client’s primary KPI, which they exceeded significantly)

• 30% lead conversion rate (typically, lead conversion rate is about 23%)

• ShareThis data, onboarded into Lotame’s DMP, was the highest performer across all prospecting data lines that were tested.

Want similar results? Get in touch- info@ampagency.com 

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ABOUT AMP AGENCY

AMP Agency is a full-service integrated marketing agency with over 20 years of experience employing an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions which span all media channels and formats. With of ces in Boston, LA, Seattle, Austin and New York, we’re a 250+ team of intellectually curious individuals who are eager to solve your business challenges. Meet our team and see some of our innovative work at www.ampagency.com.

ABOUT SHARETHIS

ShareThis, the Sharing Intelligence Company, has been collecting and synthesizing social share data since 2007. ShareThis is the trusted pioneer of sharing data that spans the social platform walled gardens, transforming authentic human sharing behavior into actionable data outputs at scale for marketers and publishers.

ABOUT LOTAME

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and – above all, customer success – the Lotame team aims to continuously nd new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Sydney, London, Singapore, Mumbai and San Francisco.

*written in partnership with Lotame Data Solutions and ShareThis 
February 22, 2017

Transitional Millennial Shopper Behavior

Check out AMP's newest data visualization on the Transitional Millennial - https://www.ampagency.com/shopping-behaviors-millennials/

 

October 24, 2016

Clutch Identifies Top Agencies in New York City

October 20th, 2016- AMP Agency was recently named a top digital marketing agency and full-service digital agency in New York City from Clutch. What makes this recognition more significant than your average ratings site is the unique methodology that Clutch uses to evaluate each company they feature. A variety of criteria are considered, such as previous work, market presence, service lines, and most importantly, client satisfaction. Only companies that perform well in all of the categories can be included on Clutch’s “Leaders Matrix,” and we are honored to appear on two!

Take a look at our profile on Clutch to see all of our full-length reviews.

October 13, 2016

New DataXu Professional Certification is Precursor to Programmatic Future

Ongoing Education and Multi-Level Certification Enhances Self-Service Clients' Expertise and Addresses Industry Skills Gap

BOSTON, MA--(Marketwired - Oct 13, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced the rollout of its new DataXu professional certification, designed to provide defined educational paths and resources to DataXu platform users at brands and agencies.

With programmatic ad spending in the United States projected to reach 82% of all digital display spending by 2018, the market is hungry for education on technology that enables measurable return on marketing investment. As agencies and brands consolidate marketing efforts with select partners instead of a large set of siloed specialty vendors, on-demand training has become crucial to success for programmatic marketers. The rollout of DataXu's professional certification seeks to address this need and offer a superior practical educational experience for the users of DataXu's AI-powered marketing platform.

DataXu platform users can earn accreditation as a Certified DataXu Platform User, Specialist or Expert depending on their level of expertise. The certifications build upon continuing education opportunities; annually, certified users can maintain their status by ensuring all corresponding learning paths are complete as courses are updated. Throughout the learning paths, users' understanding of the DataXu platform and associated concepts that surround it will be assessed.

"We consider our platform users to be some of our most innovative clients. They look to the DataXu platform as their toolkit for leveraging new insights and tactics to improve their campaigns and deliver maximum ROI on every marketing investment," said Kim Remley, Senior Director of Learning and Talent Development, DataXu. "With this new certification, we're filling an industry skills gap and empowering our clients to better meet and surpass business goals with their media plans."

In order to achieve DataXu platform certification, users must:

  • Meet prerequisite guidelines for platform usage.
  • Participate in web-based curriculum on the DataXu platform and programmatic marketing topics.
  • Successfully complete on-demand assessments designed to measure user proficiency.

Boston-based integrated marketing agency AMP Agency, a part of Advantage Media Solutions, is an early partner in DataXu's certification. "The programmatic market is moving forward at lightning speed, and as our clients become more and more entrenched in it, it's crucial to keep our skills up to date and to ensure we have exceptionally trained media buyers," said Chris Boucher, SVP Advertising Technology at Advantage Media Solutions, AMP Agency's parent company. "With DataXu's professional certification, we have created a team of experts able to utilize all aspects of the DataXu platform, a clear benefit to both our employees and our clients."

"Ongoing learning is a crucial component of both our employee and corporate value proposition here at DataXu," said Tiffany Mosher, Senior Vice President of People Strategy, DataXu. "Now, with the launch of DataXu's professional certification, we're thrilled to offer additional on-demand learning opportunities to our customer base."

DataXu certification is available to DataXu self-service clients globally. To get started, contact your DataXu Account Representative.

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About AMP Agency 

AMP Agency is a full service marketing agency with offices in Boston, New York City and Los Angeles At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a team of 200+ intellectually curious individuals who are eager to solve your business challenges.

About DataXu

DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu's full-stack solution is powering the digital transformation of the world's most valuable brands.

Source- DataXu

September 29, 2016

The Media Maven Awards Honor AMP's Director of Integrated Media, Abby Tarbell

At AMP, we pride ourselves on hiring the best and brightest talent. But don’t take our word for it, take the industry’s. Last week, AMP’s own Abby Tarbell was honorably recognized at the 2016 Ad Club Media Maven Awards as the ‘Rising Star’ in Boston’s media community.

While we believe that all AMP employees are Rising Stars, I wanted to take this time to tell you a little more about Abby.

Abby has worked at AMP for over 3 years, primarily as part of the Search team, before integrating channels with our broader Integrated Media practice. Upon arrival, her team members knew they had a promising teammate as she was humble, nimble and ready for a challenge.

Abby’s team members describe her as extremely reliable. Not only to get her work done flawlessly, but in a smarter way, that makes everyone around her better in the process.

What we believe makes Abby a rising star, is not just her ability to lead and teach others, but her innate talent. She continues to be a force within the digital space, and has developed a well-rounded expertise in all media channels which is more of a rare talent in the current industry.

We are always looking for more Rising Star talent to join our agency of intellectually curious, inspirational thinkers. To learn more about current openings, click here.

August 29, 2016

Clutch Recognizes AMP as a Leading Inbound Marketing Agency

This updated research identifies AMP Agency as one of the eleven leading inbound marketing agencies that have a proven ability to meet their clients’ expectations.

WASHINGTON, August 29th, 2016 — Last week, Clutch published a report on the leading inbound marketing agencies. The research leverages Clutch’s proprietary methodology which maps each agency based on their ability to deliver and their inbound marketing focus.

“Each agency has demonstrated a strong ability to provide results for their clients through comprehensive inbound marketing campaigns,” stated Jeff Westling, Analyst at Clutch. “The ability of a company to not only bring in a high volume of prospective clients but also a high percentage that convert into customers is crucial to a company’s continued success.”

Analysts at Clutch took into account various qualitative and quantitative factors when evaluating these agencies. Some of those factors include client reviews, past experience, industry recognition, market presence, and focus on various types of inbound marketing services. Some of these services include content creation for blogs and social media, email marketing campaigns to grow lead possibilities, PPC, and general SEO work to improve a website’s presence online.

Clutch's effort to identify leading inbound marketing agencies is ongoing, and the firm encourages companies to apply to participate in future research updates. Upcoming publications will highlight Web Designers and App Developers in Washington DC and SEO Consultants.

The full research and reviews can be found at:

https://clutch.co/agencies/inbound-marketing

https://clutch.co/agencies/inbound-marketing/leaders-matrix

About Clutch

A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.

 

August 18, 2016

AMP Agency and Lotame DMP Partner to Increase Engagement by 250%

https://youtu.be/_BKhs9RyBIM

AMP Agency leverages Lotame's Data Exchange and DMP to power MomentAware (a proprietary in-moment marketing solution that delivers the industry's most detailed audience segments) to increase engagement by 250% and decrease data cost by 83% for a leading Pet Care Brand.

OBJECTIVE: 

AMP Agency wanted to support a major Pet Care Brand with advanced audience targeting in order to find a niche group of pet owners most likely to respond and engage with their marketing and recruitment efforts. To do this, they relied on MomentAware, AMP's proprietary solution backed by Lotame's Data Management Platform, which marries AMP's rich demographic, psychographic, CRM and location data with a massive network of device signals (~150 MM unique mobile devices monthly).

STRATEGY: 

Using MomentAware and Lotame's Data Management Platform in tandem, AMP's data points provide valuable insights into consumers' pet ownership and preferences ( Dog/ Golden Retriever, Cat/ Persian), the pet owner's choice and location of grooming and veterinarian care, frequency of pet care, even the approximate location and times pet owners walk and exercise with their pets. AMP was able to enhance their existing data with additional demographics, interest, and purchase behaviors from Lotame's Data Exchange to create a robust profile of the pet owner and ensure marketing messages were delivered when and where pet owners are most receptive to messaging and offers.

RESULTS: 

By employing MomentAware, consumer engagement, as measured by click-through rate, increased by 250%, showcasing the advanced relevancy in regards to targeting. Thousands of new pet owners were identified that weren't included in standard third party audience segments and the advanced device graph opened up an opportunity to message consumers across devises, in the moments when they're most likely to engage. In addition, AMP Agency was able to generate data costs savings of 83% for this Pet Care Brand.

Want similar results? Get in touch- info@ampagency.com 

_________________________________________________________________________

About AMP Agency: 

AMP Agency is a full service marketing agency with offices in Boston, New York City and Los Angeles At AMP, we believe in better ideas created a different way. It's in our heritage. Through the years, we've morphed from a non-traditional marketing agency into a full-service shop. Today, we're a team of 200+ intellectually curious individuals who are eager to solve your business challenges.

About Lotame: 

Lotame is a universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Lotame unifies and enriches the world's data to create more meaningful relationships and increase commerce and brand loyalty.

 

 

July 22, 2016

AMP Agency Sweeps Marketing Awards in Q1 Awards Season

BOSTON, MA – July 22nd, 2016— AMP Agency, a full service  integrated marketing agency specializing in digital and experiential activations, announced its final award acceptance for the Q1 2016 award show season. AMP Agency is honored to have been nominated for 1 MITX award for their work with the LifeStyles/ SKYN brand, and to have won 1 MITX award for their work with L’Oreal’s Garnier brand, as well as 2 Reggie awards, 1 EX award and 1 PRO award.

In partnership with Lifestyles/ SKYN, AMP developed a 360 degree campaign designed specifically for Millennial men through a mix of digital, events, and partnerships. To get into the hearts and minds of the Millennial audience, AMP developed a custom, nationally distributed survey that served as the backbone for the campaign, driving everything from the places the brand showed up in, to the content served, to the time of day the audience saw the message, to the ambassadors who embraced the brand. Through gaining a deep understanding of the audience, SKYN and AMP were able to create a conversation with Millennials in a way that set the brand apart from the competition.

Awards won for this work included:

  • MITX Awards- Finalist- Best Marketing to Millennials Campaign

“On behalf of the entire team at Ansell Healthcare, we are honored to be recognized by MITX for our work connecting with Millennials across both the SKYN and LifeStyles brands,” said Matt Jacobs, GM, AMP Agency. “We’re committed to engaging young people in conversations around sex and sexual wellness – and sometimes that just happens to take the form of a safe sexting emoji keyboard.”

Together, Garnier and AMP executed a campaign with traditional experiential marketing at its core, targeting 18-24 year old Millennials. The campaign,  #GarnierMusic, made a giant splash at the nation’s hottest music festivals, and focused on providing millennials with one of the things they want most during festival season: style. To do this, AMP created the Garnier Salon, a custom-built hair washing and styling activation that had influencer integrations and on-site sampling at five of the nation’s top music festivals. The #GarnierMusic program was named the most popular destination at all festivals it visited, and a “not to miss” by numerous notable blogs and publications, generating over 121M impression over the course of the summer.

Awards won for the #GarnierMusic campaign included:

  • Reggie Silver Award – Best Age-Specific Campaign
  • Reggie Silver Award – Best Experiential Marketing Campaign (Budget Over $1M
  • EX Gold Award – Best Sampling Campaign
  • MITX Award – Winner, Best Marketing to Millennials Campaign
  • PRO Award – Winner, Best Sampling Campaign

“These announcements are especially humbling, as these awards are extremely competitive and this year’s competition was fierce,” says AMP’s CEO, Gary Colen.

To learn more about the work, click here.

ABOUT AMP AGENCY

AMP Agency is a full service marketing agency with offices in Boston, Los Angeles and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 200+ team of intellectually curious individuals who are eager to solve your business challenges.

We're proud to work with amazing clients including industry leaders like Maybelline New York, Hasbro and Ansell Healthcare. To learn more, visit https://www.ampagency.com

ABOUT GARNIER

For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier’s expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in haircare, styling, hair coloration, skincare and more. At Garnier, we embrace individuality by creating must-have products that harness the power of nature and technology to help everyone look good and feel better every day.

ABOUT LIFESTYLES

LifeStyles® brand condoms have been a trusted product line on the market for over 30 years. LifeStyles was the first condom brand to target women, the first to advertise on MTV, and the first condom manufacturer with a website on the Internet. While the brand has evolved and changed over time, LifeStyles has always stood for safety and reliability, and we are committed to making safe sex fun by offering new and unique products to meet every need and desire.

ABOUT THE REGGIE AWARDS

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring” with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class” from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

ABOUT THE EX AWARDS

The EX Awards is the world’s largest recognition program for experiential marketing with 23 categories spanning every type of brand experience.

ABOUT THE MITX AWARDS

The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England.

ABOUT THE PRO AWARDS

Now, in its 26th year, The PRO Awards is the gold standard for excellence in promotional marketing. Recognizing outstanding promotion marketing campaigns—from events/experiential and multicultural, to entertainment and local.

 

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