October 2, 2012

The Real Geo-Targeting, Insights Lab Episode 23

In the second episode of our mobile series, we turn to the expert, Walt Doyle, CEO, WHERE and GM, PayPal Media Network, to explain geo-targeting and geo-fencing and how brands can utilize this technology.

Throughout the episode, Doyle provides marketers recommendations to leverage this technology to successfully reach the consumer.

Topics: mobile, Blog, Geo-Fencing, Insights Lab Video, PayPal Media Network, Walt Doyle, WHERE, Geo-targeting