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The Experiential Landscape for 2016 and Beyond

These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.

Authors: Derek Shore, Dan Hicks and Lauren Peterson

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AMPlifier - Social Media Industry Update - Week of Oct. 26, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS NEW, POST-LEVEL AGE-GATE TOOL FOR BRANDED CONTENT"Businesses and creators can now set a minimum age for their branded content feed posts on Instagram. They can set a default minimum age or a minimum age for specific countries, or a combination of both." READ MORE FACEBOOK ANNOUNCES NEW ADVERTISING OPTIONS FOR THE HOLIDAYS, INCLUDING PRODUCT TAGS IN INSTAGRAM ADS With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram's product tags directly to paid promotions. READ MORE TWITTER UPDATES TWEET CREATION PROCESS IN ADS MANAGER Twitter has launched a new update for the Tweet Composer element of Ads Manager, which makes it easier to see what your Prompted Tweet will look like before you launch your campaign. READ MORE That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Client Eastern Bank Wins 8 MarCom Awards

Congratulations to our client and partner Eastern Bank for winning 8 total MarCom awards for their important Color & Capital For Good campaign, an initiative dedicated to closing Boston’s racial wealth gap. The Eastern Bank campaign won seven platinum awards and one gold award.  Platinum awards:  Digital Media | Social Media | 209c. Social Campaign Digital Media | Social Media | 210c. Social Ad Campaign Digital Media | Social Media | 211c. Social Engagement Digital Media | Social Media | 213. Social Content Digital Media | Social Media | 222. Influencer Content Strategic Communications | Marketing/Promotion Campaign | 147c. Digital Marketing Strategic Communications | Marketing/Promotion Campaign | 152c. Special Event Gold awards:  Digital Media | Social Media | 214. Social Video The campaign asked people to rally around Black and Latinx communities and join them in working to help close the racial wealth gap and achieve racial equity.  Learn more about the campaign and check out some of the awesome work here. Eastern Bank also took home 3 MarCom awards in 2019 for their “Join Us For Good” campaign that encouraged people to join them in protecting the rights of transgender people in Massachusetts.

AMPlifier - Social Media Industry Update - Week of Oct. 19, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER SHARES INSIGHTS INTO HOW PEOPLE ARE COMMUNICATING DURING COVID-19 The team from Twitter UK has sought to provide some insight on this in their latest infographic, which looks not only at key conversation trends but also how brands can adapt their messaging in line with the same. Read more TWITTER ANNOUNCES NEW ELECTION INTEGRITY MEASURES AS WE HEAD INTO THE FINAL WEEKS OF THE US PRESIDENTIAL CAMPAIGN Twitter has announced a range of new measures designed to stop the spread of misinformation, including significant design changes that have been built into the tweet process, which should prompt users to think twice before amplifying certain messages. Learn more SNAPCHAT SOUNDS ROLLS OUT GLOBALLY WITH AN EXCLUSIVE PREVIEW OF JUSTIN BIEBER’S NEW SONG Snapchat globally rolled out its answer to TikTok and Instagram Reels Thursday, Snapchat Sounds, after testing the feature in Australia and New Zealand since August. Read more SONG STUCK IN YOUR HEAD? JUST HUM TO SEARCH Starting today, you can hum, whistle or sing a melody to Google to solve your earworm. On your mobile device, open the latest version of the Google app or find your Google Search widget, tap the mic icon and say “what's this song?” or click the “Search a song” button. Learn more That’s a wrap on this week’s feed. Stay tuned to see what happens next.