December 2, 2016

Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

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For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change.

Starting from the bottom.

Topics: Social Media, App Development, Advertising, Metrics, Snapchat

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