Guy Rancourt Discusses Upfront Season with The Current


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VP and Group Media Director, Guy Rancourt, recently sat down with The Current to discuss the upcoming Upfronts season.

“Upfront season” is the term used to describe the time of the year when television executives meet with advertisers to discuss upcoming programming schedules and releases. This offers an opportunity for advertisers to purchase TV spots ahead of time and effectively schedule ads around various TV programs.

Learn more about Guy’s perspective and check out the article here!

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