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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Highlights from November 2023

November is always a big month for holidays so It's no surprise that phrases related to that topic were a big theme from the data we collected from last month. We saw movie trailers make our list along with the Country Music Awards and a new single from a band that broke up in 1970. It was also a tale of two Sams with an Elon added in for good measure as he had two mentions in our list. A considerable list of queries from the world of US politics took up space in last month’s data collection. From the world of sports, we saw queries related to F1 racing, College Football, the NBA, the NFL, and two professional wrestling events. Lastly, people searched a lot about their Spotify Wrapped and learned about their streaming habits and that was a nice way to end the month. Let's get into it.

Observance, Parade, and Deals

The keyword getting the most queries in the month of November 2023 was Veterans Day. 

  • Veterans Day 2023 - 11/9/2023 - 500,000+ queries

Of course, the big holiday in the United States in November is Thanksgiving. Although there were no overt references to the holiday in our data capture, here's the holiday unfolded in Google Search this year:

  • Macy's Thanksgiving Day Parade - 11/21/2023 - 200,000+ queries
  • Macy's Thanksgiving Day Parade - 11/22/2023 - 1,000,000+ queries
  • Dolly Parton - 11/23/2023 - 2,000,000+ queries

People seemed very interested in the annual Macy's Thanksgiving Day Parade, searching across two days. Dolly Parton put on a great halftime show performance and it appears people queried to learn how she is still doing what she is doing at her age.
After Thanksgiving, Google searchers turned towards the topic of shopping. The next two big holidays, Black Friday and Cyber Monday, had people searching for the deals they could get as a part of their holiday shopping:

  • Black Friday deals - 11/23/2023 - 1,000,000+ queries
  • Cyber Monday Deals - 11/26/2023 - 1,000,000+ queries

In years past, we've seen retailer names make the list. In 2023, it seems that the search interest is focused on the deal and not the brands.

Daylight Saving Time Ends

Some day, we won’t have to adjust our clocks one hour one way or the other. Until that day, we are stuck trying to figure out when the time shifts.

  • Daylight savings - 11/4/2023 - 500,000+ queries

Yes, we were back to Standard Time in November.  Hope you enjoyed an extra hour of sleep!

Music and Trailers

Last month we had a nice surprise as there were a few queries related to music. The first being the newest and reportedly last single from the Beatles:

  • Now and Then Beatles - 11/2/2023 - 100,000+ queries

The Country Music Awards drove search interest and specifically about the artist known as Jelly Roll who performed on the show:

  • CMA Awards 2023 - 11/7/2023 - 500,000+ queries
  • Jelly Roll - 11/8/2023 - 200,000+ queries

He also won several awards on the show. He dropped one and it shattered. Yikes.

A couple of movie trailers were released and people were so curious about them that they used Google to find more information about the upcoming films:

  • Inside Out 2 - 11/9/2023 - 200,000+ queries
  • Madame Web - 11/15/2023 - 200,000+ queries

Both of these films are set to be released in 2024.


Political Twists and Turns

Politics continues to be a topic that is driving search interest. First up, the Republican Presidential Candidate debate:

  • Republican debate - 11/7/2023 - 500,000+ queries
  • Vivek Ramaswamy - 11/8/2023 - 200,000+ queries

Beyond the debates, there were a few members from the legislative branch of the US government that made our collection from last month:

  • Rashida Tlaib - 11/8/2023 - 200,000+ queries

On the 9th, The House voted to censure Rashida Tlaib over her criticism of Israel. Next, the Senator of Oklahoma Markwayne Mullin challenged Sean O'Brien, the president of the International Brotherhood of Teamsters to a fight.

  • Markwayne Mullin - 11/14/2023 - 200,000+ queries

Thank goodness Bernie Sanders was there to stop all the “Stand your butt up” nonsense.  Finally, New York representative George Santos was expelled from Congress on November 30th.

  • George Santos - 11/30/2023 - 500,000+ queries

In much sadder news,  Jimmy Carter's wife Rosalynn passed away on November 19th. On the 28th, he attended a memorial service for his wife on the 28th

  • Jimmy Carter - 11/19/2023 - 1,000,000+ queries
  • Jimmy Carter - 11/28/2023 - 500,000+ queries

The final query from our keyword category of Politics was Harry Kissinger. The former Secretary of State died on the 29th:

  • Henry Kissinger - 11/29/2023 - 2,000,000+ queries

2 Sams and an Elon

It was a month of Sams in November of 2023.  First up, the founder of the FTX cryptocurrency exchange.

  • Sam Bankman-Fried - 11/2/2023 - 200,000+ queries

This Sam was convicted of fraud and related crimes on the 2nd.  The other Sam was the CEO of OpenAI and then he was again.

  • Sam Altman - 11/17/2023 - 500,000+ queries
  • Sam Altman - 11/20/2023 - 200,000+ queries

Sam Altman was dismissed from his position by the board of directors on the 17th. On the 20th, he was reinstated as CEO. It wasn’t just Sams in November. We had an Elon as well.

  • SpaceX - 11/17/2023 - 200,000+ queries
  • Cybertruck - 11/29/2023 - 500,000+ queries

The second SpaceX rocket test happened last month and it ended in an explosion.  On the 30th, Tesla began its first deliveries of their Cybertruck after many delays.

Some Racing Keywords

May it have been racing on foot or in cars, we saw race keywords make our list.

  • NYC Marathon - 11/4/2023 - 200,000+ queries
  • F1 Las Vegas - 11/16/2023 - 200,000+ queries

We are seeing F1 continue to gain popularity after writing about it in our October 2023 report

College Football

Football season is in full force - Take a look at the phrases related to the College game.

  • Michigan football - 11/10/2023 - 1,000,000+ queries
  • Penn State Football - 11/11/2023 - 500,000+ queries
  • Jordan Travis - 11/18/2023 - 500,000+ queries
  • Michigan vs Ohio State - 11/24/2023 - 1,000,000+ queries
  • College Football - 11/24/2023 - 500,000+ queries
  • Oregon Football - 11/24/2023 - 200,000+ queries
  • Alabama - 11/25/2023 - 200,000+ queries

From this list, it appears that perennial favorites have returned to the top of search queries.

National Football League

The most popular league in America continues to show off.  Look at this list from last month:

  • Kansas City Chiefs - 11/5/2023 - 500,000+ queries
  • Cowboys vs Eagles - 11/5/2023 - 500,000+ queries
  • Josh Dobbs - 11/5/2023 - 200,000+ queries
  • Jets - 11/6/2023 - 500,000+ queries
  • Chicago Bears - 11/9/2023 - 500,000+ queries
  • 49ers - 11/12/2023 - 500,000+ queries
  • Patriots - 11/12/2023 - 200,000+ queries
  • Lions - 11/12/2023 - 200,000+ queries
  • Bills - 11/13/2023 - 500,000+ queries
  • Buffalo Bills - 11/13/2023 - 500,000+ queries
  • Deshaun Watson - 11/15/2023 - 200,000+ queries
  • Joe Burrow - 11/16/2023 - 2,000,000+ queries
  • Eagles vs Chiefs - 11/19/2023 - 500,000+ queries
  • Chiefs vs Eagles - 11/19/2023 - 200,000+ queries
  • Eagles - 11/20/2023 - 2,000,000+ queries
  • Travis Kelce - 11/21/2023 - 200,000+ queries
  • NFL - 11/22/2023 - 1,000,000+ queries
  • NFL - 11/23/2023 - 2,000,000+ queries
  • Ravens - 11/26/2023 - 200,000+ queries
  • Patriots - 11/26/2023 - 200,000+ queries

The Eagles and the Chiefs appeared to be the most interesting game from November 2023 as it was a rematch of Super Bowl LVII.  This time around, the Eagles were victorious - 21 to 17. 

NBA

The second most popular sports league had an ok month. Let’s look at their list:

  • Lakers - 11/1/2023 - 200,000+ queries
  • Warriors - 11/2/2023 - 100,000+ queries
  • Lakers - 11/13/2023 - 200,000+ queries
  • Draymond Green - 11/14/2023 - 500,000+ queries
  • Lakers - 11/15/2023 - 200,000+ queries
  • Mark Cuban - 11/28/2023 - 200,000+ queries

The Lakers were the most searched team for the month. Draymond Green caused some trouble on the court and Mark Cuban is selling his majority stake in the Mavericks.

Professional Wrestling

If the AMP Agency team didn’t collect this data, we would not have known about the two Pro Wrestling events that happened in November.

  • Crown Jewel 2023 - 11/3/2023 - 200,000+ queries
  • Survivor Series 2023 - 11/25/2023 - 200,000+ queries

Both of these Pay-Per-View Events were put on by WWE. 

The Gift From Spotify

Spotify Wrapped was back again this year and made our collection twice. 

  • Spotify Wrapped 2023 - 11/27/2023 - 500,000+ queries
  • Spotify Wrapped 2023 - 11/29/2023 - 500,000+ queries

The release date was announced on the 27th and then people needed to learn more about it via search on the release date.  Let’s look at how popular this topic has become over the last 5 years:

Spotify Wrapped

According to Google Trends, Spotify Wrapped was queried more than this year.  It still seemed very popular in 2023 as it was shared across social and other media. We hope your most streamed artist recorded a video thank you for you!


Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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Below is the list of the NFL-related keywords that had 500,000 queries or more: NFL playoff picture - 1/6/2024 - 1,000,000+ queries Steelers - 1/6/2024 - 1,000,000+ queries Packers - 1/7/2024 - 500,000+ queries Eagles - 1/8/2024 - 500,000+ queries Chiefs - 1/12/2024 - 5,000,000+ queries Chiefs vs Dolphins - 1/12/2024 - 1,000,000+ queries Kansas City Chiefs - 1/12/2024 - 1,000,000+ queries Packers vs Cowboys - 1/13/2024 - 1,000,000+ queries NFL playoff schedule - 1/13/2024 - 1,000,000+ queries Cowboys - 1/14/2024 - 2,000,000+ queries Rams vs Lions - 1/14/2024 - 1,000,000+ queries Eagles - 1/15/2024 - 2,000,000+ queries Bills vs Steelers - 1/15/2024 - 1,000,000+ queries Jason Kelce retire - 1/16/2024 - 500,000+ queries 49ers - 1/20/2024 - 2,000,000+ queries Lions - 1/20/2024 - 2,000,000+ queries Ravens vs Texans - 1/20/2024 - 1,000,000+ queries Chiefs - 1/21/2024 - 2,000,000+ queries Raven vs Chiefs - 1/27/2024 - 5,000,000+ queries Lions vs 49ers - 1/27/2024 - 2,000,000+ queries Chiefs vs Ravens - 1/27/2024 - 1,000,000+ queries 49ers - 1/28/2024 - 2,000,000+ queries Super Bowl - 1/28/2024 - 500,000+ queries Travis Kelce - 1/28/2024 - 500,000+ queries Even though most of these phrases were about games that set up the final two teams who will play in the Super Bowl, the queries related to the championship game appear only once both Conference Championship games are completed. 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If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Bringing a Close to 2023 All good things must come to an end and so do our Google Trends posts for the year of 2023. We collected some interesting keywords from last month from most days. There was one day in December where Google’s Daily Trends interface seemed to stop working so we’ll examine what day it was and what happened. We gathered keywords that gave us insights into what people were watching on their screens. Of course, holidays were a big subject last month. The world of Gaming had a couple of topics that drove people to search and we had a good accumulation of sports-related keywords from all 4 major sports. Let’s get to it. What Happened on December 8? Typically, we see 20 phrases reported for each day in Google’s Daily Trends. On the 8th, we only saw one. Just one. Ryan O'Neal - 12/8/2023 - 200,000+ queries Actor Ryan O’Neal passed away on the 8th and his name was the only keyword reported by Google on that day. We only collect the top 3 phrases for any day so we only had to do a third of the work for the 8th. We have seen Google’s reporting interface glitch before. It’s worth noting that we were unable to get the full understanding of queries from the day last month. Festive Holidays From Last Month They say the holidays are what make December great. Let’s see what holidays were searched for last month. Winter solstice 2023 - 12/20/2023 - 500,000+ queries New Year's Day - 12/31/2023 - 5,000,000+ queries It’s interesting that the first day of Winter was a popular search keyword. We are not sure if the day is celebrated or if people wanted to know what exact day the season would start. When it came to tracking Santa, the North American Aerospace Defense Command (NORAD) had updated its tracker for 2023. NORAD Santa Tracker - 12/23/2023 - 1,000,000+ queries Looking back at the last 5 years, the update did not increase the query volume more than the tracker had in 2019. The volume was still high enough to make our report for December 2023. The Season’s Must-Sees We enjoy looking through the names of the shows and movies that people search for the most. Here’s the list of what people wanted to watch in December 2023. Dancing With the Stars - 12/5/2023 - 100,000+ queries Leave the World Behind - 12/9/2023 - 500,000+ queries Reacher Season 2 - 12/14/2023 - 200,000+ queries Leonard Bernstein - 12/20/2023 - 200,000+ queries Rebel Moon - 12/21/2023 - 200,000+ queries A Christmas story - 12/24/2023 - 200,000+ queries The Color Purple - 12/25/2023 - 200,000+ queries Dancing With The Stars Season 32 held its grand finale on the 5th. The film Leave The World Behind was released on Netflix and the second season of Reacher was released on Amazon Prime Video on the 15th. The film Maestro was released on Netflix on the 20th, which led people to search for Leonard Bernstein. On the 22nd, Netflix released Rebel Moon after a limited theatrical release. A Christmas Story film marathon was shown on TNT starting on Christmas Eve and the musical version of The Color Purple was released on December 25th. A Couple of Gaming Keywords When a big game trailer drops, you know people want to see more. GTA 6 trailer - 12/4/2023 - 1,000,000+ queries Game Awards 2023 - 12/7/2023 - 200,000+ queries The sixth installment of the Grand Theft Auto game franchise is coming in 2025 and a trailer for the game was released last month. Also, the Game Awards were held in December 2023 and it’s the first time we have seen the awards show name make the Daily Top 3. Looking at the last 5 years, the award show drove more search volume in 2022, but in 2023 it made our prestigious report. Are You Feeling Lucky Again? The Powerball jackpot must have been big last month because we saw queries related to the drawing towards the end of December. Powerball numbers - 12/26/2023 - 200,000+ queries Powerball numbers - 12/30/2023 - 200,000+ queries Usually we start to see these queries when the jackpot has reached $1 billion. With a jackpot only in the hundred of millions of dollars, we think people were hoping to win some big money to pay back their holiday spending. MLB Hot Stove Major League Baseball made our list as players signed with new teams. Juan Soto - 12/6/2023 - 200,000+ queries Shohei Ohtani - 12/9/2023 - 1,000,000+ queries Juan Soto joined the New York Yankees and Shoheo Ohtani signed with the Los Angeles Dodgers. The Ohtani contract was the size of the Powerball jackpot. NBA Player Names The names of a few NBA players made our list. Some for good reasons and some for not so good reasons. Draymond Green - 12/12/2023 - 500,000+ queries Giannis Antetokounmpo - 12/13/2023 - 200,000+ queries Ja Morant - 12/19/2023 - 200,000+ queries Draymond Green got suspended from the NBA after an altercation last month. Giannis Antetokounmpo scored a franchise-record 64 points on the 13th, and Ja Morant returned to play his first game after his suspension on the 19th. He even hit the game winning shot. Early and Late December College Football It was a tale of two halves. We saw some interest in games and rankings at the beginning of the month. Alabama vs Georgia - 12/1/2023 - 2,000,000+ queries Oregon vs Washington - 12/1/2023 - 1,000,000+ queries Florida State Football - 12/2/2023 - 2,000,000+ queries CFP Rankings - 12/2/2023 - 200,000+ queries Then, at the end of month, people wanted to know about the Bowl games. Georgia football - 12/29/2023 - 1,000,000+ queries Ohio State football - 12/29/2023 - 500,000+ queries Penn State football - 12/29/2023 - 200,000+ queries We should see some College Football queries at the beginning of next month as the Championship game was held on January 8th. The Most Popular League As the regular season started to wind down, the queries for the NFL picked up. Here’s the rundown of keywords related to the National Football League. 49ers - 12/3/2023 - 1,000,000+ queries Packers - 12/3/2023 - 1,000,000+ queries Trevor Lawrence - 12/4/2023 - 1,000,000+ queries Cowboys - 12/10/2023 - 2,000,000+ queries Raiders - 12/14/2023 - 1,000,000+ queries Detroit Lions - 12/16/2023 - 1,000,000+ queries Bills - 12/23/2023 - 1,000,000+ queries 49ers - 12/25/2023 - 2,000,000+ queries Chiefs - 12/25/2023 - 1,000,000+ queries Browns - 12/28/2023 - 1,000,000+ queries Cowboys - 12/30/2023 - 2,000,000+ queries Chiefs - 12/31/2023 - 1,000,000+ queries As the month came to an end, the playoff picture was set. We can’t wait to see how the queries unfold in January. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.