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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Lazy, Hazy Days of June 2022

As we collected the top three queries from Google’s Daily Search Trends, we noticed that the aggregated sum for June was not as large as the first 5 months of the year.  We know what we collect is only a sample of the total number of Google searches conducted in a day, but we had the pleasant feeling that maybe people were spending more time outside, in real life, and less time using devices.  Hey, it could be true.

Looking through the data, we can see that the Supreme Court overturning of the Roe vs. Wade decision was the biggest news story of the month. In Entertainment news, the conclusion of the Johnny Depp/Amber Heard court case and the disorder affecting Justin Bieber drove people to search. The NBA and NHL had their Finals in the month of June and we’ll examine the phrases attached to both of those league’s playoff and championship series. We’ll delve into Doodles, holidays, TV shows, film trailers, award shows, and the latest economic woes.  Lastly, we will analyze the curious case of June 6th.

 

All right - let’s go.

 

Google Holiday Doodles

Those clicks on Google’s altered logo get counted as queries. Check out the top Doodle driven queries for June 2022:

  • Father's day - 6/18/2022 - 10,000,000+ queries
  • Juneteenth - 6/19/2022 - 10,000,000+ queries

Juneteenth gets a Doodle this year as it did last year.  This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle. 

 

More Holiday Queries

Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here:

  • When is Father's Day - 6/3/2022 - 100,000+ queries
  • Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries
  • Happy Father's Day - 6/19/2022 - 100,000+ queries
  • Summer solstice 2022 - 6/20/2022 - 500,000+ queries

Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.  It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:

 

The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.

 

A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.

 

All The Entertainment

Here are the shows and films people were excited about in June 2022:

  • The Boys - 6/2/2022 - 200,000+ queries
  • Ms Marvel - 6/7/2022 - 200,000+ queries
  • Hustle - 6/8/2022 - 200,000+ queries
  • Spiderhead - 6/17/2022 - 200,000+ queries
  • Hocus Pocus 2 - 6/28/2022 - 200,000+ queries
  • Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries

Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. Two films distributed by the streaming service spurred strong search interest -  Adam Sandler’s film Hustle and the science fiction psychological thriller film, Spiderhead. At the end of the month, part 2 of Stranger Things’ Season 4 was made available. Finally, the trailer of the Hocus Pocus sequel made the daily top 3 on June 28th.

People still like awards shows enough to use Google to learn more about them.  

  • Tony Awards 2022 - 6/12/2022 - 500,000+ queries
  • BET Awards 2022 - 6/26/2022 - 200,000+ queries

Although the search volumes are not what they were before the pandemic, both these award shows had a search resurgence in 2022.

 

 

We may not ever see the pre-pandemic search volume come back for award shows but they are showing signs of life.

 

To wrap up our entertainment-related phrase examination, both of these phrases were queried over five million times within a 24 hour period in June.

  • Johnny Depp - 6/1/2022 - 5,000,000+ queries
  • Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries

The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.  We hope he gets back on the road soon.  His concert tour was named as a top entertainment topic for this summer in our Top Trends for Summer 2022 report.

 

Roe vs. Wade

We discussed it in our May report that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected:

  • Supreme Court decisions today - 6/21/2022 - 200,000+ queries
  • Roe vs Wade - 6/23/2022 - 5,000,000+ queries
  • Roe vs Wade - 6/24/2022 - 10,000,000+ queries

This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.  We will keep tracking other key SCOTUS decisions as the year continues.

  • Stephen Breyer - 6/29/2022 - 500,000+ queries

Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench. 

 

The January 6th hearings continued in June 2022 and this witness drove people to search.

  • Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries

Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.

 

Sports

The NBA finals were held in June and here’s the timeline of the queries related to the championship series:

  • NBA Finals - 6/2/2022 - 2,000,000+ queries
  • Warriors - 6/5/2022 - 1,000,000+ queries
  • Golden State Warriors - 6/5/2022 - 500,000+ queries
  • NBA - 6/8/2022 - 5,000,000+ queries
  • NBA - 6/10/2022 - 2,000,000+ queries
  • Celtics - 6/10/2022 - 2,000,000+ queries
  • Draymond Green - 6/11/2022 - 100,000+ queries
  • Klay Thompson - 6/16/2022 - 200,000+ queries
  • Draymond Green - 6/17/2022 - 200,000+ queries

We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.

 

The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner.

  • Rangers - 6/4/2022 - 200,000+ queries
  • Rangers - 6/8/2022 - 200,000+ queries
  • Colorado Avalanche - 6/15/2022 - 500,000+ queries
  • Colorado Avalanche - 6/24/2022 - 500,000+ queries
  • NHL - 6/25/2022 - 500,000+ queries
  • Tampa Bay Lightning - 6/25/2022 - 200,000+ queries
  • Colorado Avalanche - 6/26/2022 - 200,000+ queries

Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.

 

Economic Woes

With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising.

  • Bitcoin price - 6/12/2022 - 500,000+ queries
  • Stock market - 6/13/2022 - 500,000+ queries
  • Mortgage rates - 6/15/2022 - 500,000+ queries

 

None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.

 

Weather Warnings

Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.  We present the top queries related to weather in June 2022:

  • Yellowstone National Park - 6/13/2022 - 500,000+ queries
  • Excessive heat warning - 6/13/2022 - 500,000+ queries
  • Severe thunderstorm warning - 6/14/2022 - 500,000+ queries

The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.  Weather-related keywords are making the daily top 3 more often.  There may be an idea of a 2022 retrospective in the works.

 

What Was Up With June 6th?

The daily top three was made up of phrases related to popular tech companies.

  • Apple - 6/6/2022 - 500,000+ queries
  • Google Docs - 6/6/2022 - 500,000+ queries
  • LinkedIn - 6/6/2022 - 500,000+ queries

Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.  LinkedIn was reportedly down on the 6th.  We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?  One may never know.

 

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022