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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

So Many Doodles

Every month, there’s at least a few keywords that get queried 10 million times or more during the day. Here are many of them that we recorded for June 2021:

  • Shirley Temple - 6/8/2021 - 10,000,000+ queries
  • Father's Day 2021 - 6/19/2021 - 10,000,000+ queries
  • Tommy Kono - 6/26/2021 - 10,000,000+ queries

 

The query volume of these keyword phrases were driven by Google Doodles, the logo alteration that the search engine publishes from time to time. This month, Google celebrated the actress Shirley Temple and the Japanese American weightlifter Tommy Kono along with the Father’s Day holiday. 

 

One other phrase hit the maximum reported query volume level in June, but it deserves to be a part of its own section.

Recognizing Juneteeth

The search popularity of Juneteenth has been growing over the last few years; but in June 2021, it had its peak (so far). 

 

 

The phrase and its companion phrase of “Juneteenth federal holiday” made the daily top 3 most-queried phrases five times during the month. 

  • Juneteenth - 6/14/2021 - 1,000,000+ queries
  • Juneteenth - 6/16/2021 - 2,000,000+ queries
  • Juneteenth federal holiday - 6/16/2021 - 1,000,000+ queries
  • Juneteenth federal holiday - 6/17/2021 - 2,000,000+ queries
  • Juneteenth - 6/18/2021 - 10,000,000+ queries

 

A Google Doodle was published to celebrate the establishment of Juneteenth as a US Federal Holiday, which helped to drive the query volume beyond the 10 million mark. AMP Agency will not be surprised if Google reveals at the end of the year that Juneteeth was one of the most queried phrases of the 2021.

 

Summer Food Holiday

 

Shifting gears, it was good to see that a query related to National Donut Day made the daily top three this year: 

 

  • National Donut Day 2021 - 6/3/2021 - 500,000+ queries

 

The AMP Team predicted that this special day would be popular this year in our hot trending summer food and beverage days blog post. There are a few happening in July, so we’ll wait until the data is in and then we’ll share how right we were!

 

Summer Entertainment Queries

 

AMP Agency is fascinated with using search query data as an indicator of a film or TV show’s popularity. Check out the titles that made the daily top 3 last month. Did you see any of them, or are you just pumped about the iCarly reboot?

 

  • The Conjuring - 6/3/2021 - 1,000,000+ queries
  • Loki - 6/9/2021 - 500,000+ queries
  • In The Heights - 6/10/2021 - 500,000+ queries
  • iCarly reboot - 6/17/2021 - 500,000+ queries
  • Fast And Furious 9 - 6/24/2021 - 1,000,000+ queries

 

Britney Spears was in the news as she went to court for her conservatorship case.

 

  • Britney Spears - 6/22/2021 - 1,000,000+ queries
  • Britney Spears - 6/23/2021 - 2,000,000+ queries

 

There are a few AMPers who are pulling for her. #FreeBritney

 

Technology, Ecommerce, and Finance

 

Knowing that technology news drives people to search, here are the top queries related to that topic:

 

  • Zoom - 6/7/2021 - 1,000,000+ queries
  • Nintendo E3 - 6/15/2021 - 500,000+ queries
  • Windows 11 - 6/24/2021 - 500,000+ queries

 

Zoom, the company with the name that is synonymous with video conferencing, had an earnings call on the 7th. Nintendo had a presentation of new and upcoming games at the Electronic Entertainment Experience (E3) event, and Microsoft introduced Windows 11, which will be released later on this year.

 

  • Amazon Prime Day - 6/20/2021 - 2,000,000+ queries

 

Everyone’s favorite discount shopping day that’s not Cyber Monday had a ‘just ok’ search volume level this year as compared to other years.

 

 

This chart shows the level of search interest in the two main keyword phrases associated with Amazon’s big sale day. The peak appears to have happened in 2018 from a search perspective.

 

Meanwhile, financial resources report that total Prime Day gross sales were up 7% year over year to $9.55 billion.

 

Lastly, meme stocks are still a thing.

  • AMC stock - 6/1/2021 - 1,000,000+ queries
  • AMC - 6/1/2021 - 1,000,000+ queries
  • AMC stock - 6/2/2021 - 1,000,000+ queries

 

Americans Love Their Sports

 

If you follow this monthly series, you know that sports-related queries make up a big chunk of the most popular phrases of any month. It is noteworthy that in June 2021, of the 90 phrases we recorded in our daily top three collections, 51 were sports-related – 57%! 

 

Queries were driven by pay-per-view boxing, international soccer (football) and the NBA playoffs. 

 

Floyd Mayweather and Logan Paul boxed each other and the search interest level was quite high, extending over many days. People searching for the time of the bout was the most popular phrase.

 

  • Mayweather vs Logan Paul time - 6/4/2021 - 1,000,000+ queries
  • Logan Paul vs. Mayweather - 6/4/2021 - 500,000+ queries
  • Logan Paul vs Mayweather - 6/5/2021 - 10,000,000+ queries
  • Floyd Mayweather vs Logan Paul - 6/5/2021 - 2,000,000+ queries
  • Mayweather vs Logan Paul time - 6/6/2021 - 5,000,000+ queries

 

After a year of postponement, international soccer tournaments were back this June and drove people to search for information related to the UEFA European Championship and Copa América. Spoiler alert – there will be more phrases to be reported in the July 2021 post.

 

  • Mexico vs USA - 6/6/2021 - 2,000,000+ queries
  • Euro 2021 - 6/11/2021 - 500,000+ queries
  • Christian Eriksen - 6/12/2021 - 2,000,000+ queries
  • France vs Switzerland - 6/28/2021 - 500,000+ queries

 

Next, let’s take in the dominance of the NBA in terms of their league related queries making the daily top 3 in June. Almost a third of all of our collected phrases for the month were NBA related. There were so many, we broke them into 2 groups: teams and players.

 

NBA Teams (note: the Suns made the top three twice on the 28th with the same phrase!)

 

  • Clippers - 6/2/2021 - 1,000,000+ queries
  • Lakers - 6/3/2021 - 2,000,000+ queries
  • Suns - 6/7/2021 - 1,000,000+ queries
  • Clippers - 6/8/2021 - 1,000,000+ queries
  • Sixers - 6/8/2021 - 500,000+ queries
  • Utah Jazz - 6/10/2021 - 500,000+ queries
  • Sixers - 6/11/2021 - 500,000+ queries
  • Sixers - 6/14/2021 - 500,000+ queries
  • Nets - 6/15/2021 - 2,000,000+ queries
  • Sixers - 6/16/2021 - 1,000,000+ queries
  • Clippers - 6/18/2021 - 1,000,000+ queries
  • Nets - 6/18/2021 - 1,000,000+ queries
  • Bucks - 6/19/2021 - 2,000,000+ queries
  • Clippers - 6/22/2021 - 500,000+ queries
  • Suns - 6/24/2021 - 500,000+ queries
  • Bucks vs. Hawks - 6/25/2021 - 500,000+ queries
  • Suns vs Clippers - 6/26/2021 - 500,000+ queries
  • Suns - 6/28/2021 - 500,000+ queries
  • Suns - 6/28/2021 - 500,000+ queries 
  • Bucks - 6/29/2021 - 5,000,000+ queries
  • Suns - 6/30/2021 - 2,000,000+ queries

 

NBA Players

 

  • Damian Lillard - 6/1/2021 - 1,000,000+ queries
  • James Harden - 6/5/2021 - 2,000,000+ queries
  • Kyrie Irving - 6/13/2021 - 1,000,000+ queries
  • Ben Simmons - 6/20/2021 - 2,000,000+ queries
  • Devin Booker - 6/20/2021 - 1,000,000+ queries
  • Trae Young - 6/23/2021 - 1,000,000+ queries
  • Giannis Antetokounmpo - 6/29/2021 - 1,000,000+ queries

 

It’s interesting to see the jump in the number and volume behind these queries as people have been allowed to attend games. When the league was playing in a “bubble” last year, the search interest was not as large.

 

Lastly, Carl Nassib became the first active NFL player to publicly come out as gay and his announcement drove search queries for his name:

 

  • Carl Nassib  - 6/21/2021 - 2,000,000+ queries

 

As a part of his statement, he pledged to donate $100,000 to The Trevor Project, an organization dedicated to crisis intervention and suicide prevention among LGBTQ+ youth.  Happy Pride Month!

 

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Did We See In October 2021 Examining the queries we collected from last month, we see the month had an inauspicious start with a few important websites and services having outages. News about Facebook bookend the month with the Frances Haugen report released during the first week and the corporate rename happening in the last week. People searched for information about holidays and the latest cryptocurrency along with the latest movies and TV shows. Lastly, the NFL and Major League Baseball drove a lot of interest in their teams, so we’ll explore what are the most popular ones. Here’s our take on the top search activity of October 2021.   Top Queried Phrases of the Month There were three phrases that topped the upper limit of reported query volume.  Two of them were attached to Google Doodles and sadly one was attached to a tragedy on a film set. Alec Baldwin - 10/21/2021 - 10,000,000+ queries Claude Cahun - 10/24/2021 - 10,000,000+ queries Day of the Dead - 10/31/2021 - 10,000,000+ queries The shock of the incident on the Rust movie set involving actor Alec Baldwin drove a large number of queries on the 21st.  The updated Google logo (Doodle) created for French photographer Claude Cahun and the Day of the Dead holiday stoked clicks for queries, which made them the top searched queries of their respective days. The Doodle counting discrepancy that we covered in the September 2021 article seems to have cleared up.   The Holidays Holidays tend to be big query drivers. From shopping deals to what’s open, people need to know information about these special days. Columbus Day - 10/10/2021 - 2,000,000+ queries Halloween - 10/30/2021 - 5,000,000+ queries With Columbus Day making the daily top 3, we conducted a comparison with the holiday that is taking its place. It appears that Indigenous Peoples’ Day still has some ways to go in terms of search popularity. Also, it was reported that spending on Halloween this year was record breaking.  We pulled the chart from Google Trends to see if that report translated into more query volume. According to Google Trends, keywords related to the celebration of Halloween 2021 were queried more than last year but it was not the biggest year ever. That award goes to Halloween 2006!   People Love Movies, TV Shows, and Movie Trailers Too We find that people want to know more about entertainment.  Now, it’s been widely reported that “Squid Game” is being searched for in large volumes, especially in the month of October 2021.  Curiously, it never made the daily top 3 of Google Trends.  Here are the TV shows and movies that did last month. The Many Saints of Newark - 10/1/2021 - 1,000,000+ queries The Guilty - 10/1/2021 - 200,000+ queries Halloween Kills - 10/14/2021 - 1,000,000+ queries You Season 3 - 10/15/2021 - 500,000+ queries Dune - 10/21/2021 - 2,000,000+ queries The above list all had anticipated release dates. We believe that having this element tied to your film or TV show is what gets your title into the daily top 3.  Squid Game has more of a slow burn as people learn more about it. The search interest is large but just spread out.  Anticipation certainly drives people to search for official movie trailers.  Take a look at the two that made the cut in October 2021: The Batman - 10/16/2021 - 1,000,000+ queries Lightyear - 10/27/2021 - 500,000+ queries Does search interest in a film’s trailer equate to future financial success?  Possibly.   Outages and Hacks As stated in the summary above, the month started off ominously as major websites and services had their troubles. Bank of America - 10/1/2021 - 500,000+ queries WhatsApp - 10/4/2021 - 500,000+ queries Twitch - 10/6/2021 - 500,000+ queries BoA’s site had a major outage on the 1st as did WhatsApp on the 4th, along with all of Facebook’s properties.  There was a report of a hack on Twitch on the 6th that drove people to learn more about it.   The Searches For Shiba Inu Coin  Powered by rumors of a decentralized exchange and a tweet by Elon Musk, the search volume behind this cryptocurrency made the daily Top 3 twice last month. Shiba Inu coin - 10/23/2021 - 500,000+ queries Shiba Inu coin - 10/27/2021 - 2,000,000+ queries As we have learned throughout this year, meme stocks and coins drive search interest. Someday, there will be a case study on how word of these financial assets gets spread.   How Was Your October, Facebook? Sorry, we meant Meta.  Here are the two phrases that made our list last month. Facebook whistleblower - 10/4/2021 - 1,000,000+ queries Meta - 10/28/2021 - 2,000,000+ queries These two keywords along with outages that happened on the 4th made for an eventful month for the social media giant.  Time will tell of the lasting effect it had on the organization.    2 Million Queries or More for Sports October, with the Major League Baseball playoffs and the NFL regular season in full swing, stirs up a lot of search volume for sports. Noting that 62% of the phrases we collected last month were related to sports, we decided to focus on the top searched phrases. Baseball team names get queried a lot.  Let’s take a look at which ones got searched the most. Yankees - 10/5/2021 - 2,000,000+ queries Dodgers - 10/6/2021 - 2,000,000+ queries Dodgers - 10/14/2021 - 2,000,000+ queries Red Sox - 10/15/2021 - 2,000,000+ queries Braves - 10/23/2021 - 2,000,000+ queries World Series - 10/26/2021 - 2,000,000+ queries World Series - 10/29/2021 - 2,000,000+ queries Along with the team names, the World Series got attention this year.  Conspicuously absent from this list is the Astros.  We guess they aren’t as popular as the other playoff teams.   Moving on to the NFL, here are all the team names that also made the 2 million or more query list: Patriots - 10/3/2021 - 5,000,000+ queries Dallas Cowboys - 10/3/2021 - 2,000,000+ queries Raiders - 10/4/2021 - 2,000,000+ queries Seahawks - 10/7/2021 - 2,000,000+ queries Chiefs - 10/10/2021 - 2,000,000+ queries Ravens - 10/11/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 10/14/2021 - 2,000,000+ queries Steelers - 10/17/2021 - 2,000,000+ queries Buffalo Bills - 10/18/2021 - 2,000,000+ queries Browns - 10/21/2021 - 2,000,000+ queries Seahawks - 10/25/2021 - 2,000,000+ queries Packers - 10/27/2021 - 2,000,000+ queries Dallas Cowboys - 10/31/2021 - 5,000,000+ queries Did your favorite team make the list? The dates on which these queries occurred align with when the teams played. When there’s an event to know more about, acute surges in queries happen.  Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Michael Mish, President of AMP Agency, recently chatted with Adweek about the importance of DE&I and the value in creating purposeful work. " First came a DEI board of advisors headed by parent company Advantage Solutions, and then the formation of employee resource groups (ERGs) for women, working parents and others for members of the Black, Latinx, Asian and LGBTQ+ communities. The agency also developed a training program to tackle unconscious bias across all levels." (Source: Adweek)   Read the news:  https://www.adweek.com/agencies/what-will-it-take-for-agencies-to-retain-diverse-talent/

In the Era of “Finstagram”, Snapchat Remains a Haven for Authentic Social Sharing  As marketers and brand strategists, we get a lot of questions about specific channels and how best to use them. Recently, we’ve been hearing the same set of questions quite frequently: “What’s the deal with Snapchat?”  “Is Snapchat dead?” “Why are they still around – who is even using them?!”   Surprisingly, Snapchat is not dead.  Yes, you heard that right – the app is still alive and thriving.  53% of all internet users aged between 15 and 25 years still actively use Snapchat. More fascinatingly, among this population, Snapchat is their most popular app, closely followed by Instagram. The average daily active user opens the app’s camera more than 30 times a day, spending at least 30 minutes on the app.  Users turn to the app for playful and silly content with their friends. 95% of Snapchatters say the app makes them feel happy, more than any other app tested.  This begs the question: How are so many people (in a coveted target demographic) using this platform and yet, so many people keep asking if it’s dead? The Answer: The reason people think it’s dead is actually the reason people like using it. It’s relatively free from advertisements and brands, it’s harder to track people and it offers a more authentic place to be yourself with your friends.    So, Why Snap? Think about the last time you were scrolling through Instagram. You see a post from your cousin, then one from your college friend, and then an ad about the shirt you were browsing 30 minutes ago. Nowadays, it seems like scrolling through social media has become a new form of never-ending advertising.  Now, enter Snapchat. Unlike other social platforms, Snapchat allows users an escape or ability to hide from targeted media, which is attractive to a subsection of consumers and, in our opinion, is the reason Snapchat is still very relevant for Gen Z and younger Millennials.  With Snapchat, users are able to directly share videos and images with their closest friends and choose how and when to share moments to a wider friends list. (Yes, we know Instragram added the close friends function in stories but it’s somehow not the same). Unlike Instagram or Tiktok, Snapchat users don’t appear to feel the pressure to look a certain way or feel a certain way about the amount of content they receive or share. Users are more likely to express their authentic self, not constantly comparing themselves to others based on post engagements or feed aesthetics. Snapchat also eliminates the surrounding influencer persona which surfaces on other platforms and removes the constant barrage of paid media. In other words, on Snapchat you don’t feel like you’re constantly being sold something. A Refinery 29 article points out “A big part of Snapchat’s appeal is the lack of commitment it takes to enjoy it: Stories fade after 24 hours, messages disappear, and, even if you leave Snapchat, you can always connect with people via at least three other platforms”- users do not have to feel pressured by the living content aspect of other platforms.  Essentially, Snap is a “cleaner” more authentic experience free from influencers and brands and that’s exactly why people like it.    Does this mean brands should avoid Snap all together!? By no means is Snapchat an untouched platform by brands. Brands do have targeted ads on Snapchat however, these don’t interrupt the way users engage with the app. Users only see sponsored content when looking through the wider audience stories and they know that’s the only place they’ll see ads.  Brands that use Snapchat well have become skilled at hiding their ads amongst other organic stories so much so that users sometimes don’t know they’ve clicked through a paid placement. TEVA, Sam Edelman and The New York Times are all currently running promotional campaigns on Snapchat in which users would briefly tap through the ad as if the brand had its own Snap story.                                       Additionally, through its filter feature, brands have been able to promote new products or promotions, however these filters can be seen as “tired” for Snap's core consumers.    What Should a Brand Do? How Should They Think About Snapchat? Be Purposeful & Authentic - Snap requires a lot of attention, strategy and dedication to do it well. Think About One to One - Snap is all about direct interaction. Think about adjusting your brand voice to be personified - help people feel like they’re talking to the people behind the brand, not a nameless faceless logo.  Don’t Copy & Paste Other Social Strategies - If you’re thinking about getting involved with a Snapchat presence - be prepared for a slow, long road. You can’t reuse your Instagram or TikTok strategy on this platform. Get to know how it works and then act accordingly.  Community before Mass Reach: “Going Viral” isn’t so much of a thing on Snapchat so it’s less about mass appeal and more about relationship building with a passionate group of friends and fans.  When in Doubt, Don’t - If you’re on the fence about jumping into Snapchat or reigniting your Snap presence, it’s better to be smart than be fast. No one is going to fault you for not having a Snap presence but there could be negative consequences if you do Snap poorly.    A Parting Thought From an advertising standpoint, brands can capitalize on the fast FOMO opportunities that Snap creates to promote new products or campaigns. At the same time, brands should strategically think about how to speak to consumers on the platform, especially when knowing most users turn to the app for playful and silly conversations with their closest friends. As both a user and a strategist,  Snap allows me to feel free of the social pressure felt across other platforms. However, if I were to advise a client interested in Snap, I would advise to proceed with caution as authentic social sharing seems to be harder and harder to replicate as for brands these days.  Brands are always welcomed to create a presence on Snapchat, although enticing to try to reach target audiences, the level of attention, dedicated resources, content curation and focus required to authentically join that space remains high.  Brands looking to engage may need to weigh the risks vs the possible rewards before launching campaigns on the platform or face potential blowback as consumers feel their “brand neutral space” becomes invaded.