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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Search Is Sizzling In July

Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure.

Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer.  Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media.

Here’s what we have for you in this report!

We Say Goodbye

Sadly, the queries with the most volume from the past month were driven by celebrity deaths:

  • Tony Bennett - 7/21/2023 - 2,000,000+ queries
  • Sinead O'Connor - 7/26/2023 - 5,000,000+ queries

On the last day of the month, two other entertainers passed away. 

  • Angus Cloud - 7/31/2023 - 5,000,000+ queries
  • Paul Reubens - 7/31/2023 - 2,000,000+ queries

We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day.

The Fourth

Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years!

  • Joey Chestnut - 7/2/2023 - 100,000+ queries
  • Independence Day - 7/3/2023 - 200,000+ queries
  • Fourth of July - 7/3/2023 - 2,000,000+ queries
  • Joey Chestnut - 7/4/2023 - 500,000+ queries

Take a look at the rising search popularity of his name in this Google Trends graph!

Like it or not, Joey Chestnut is becoming a regular feature for the holiday.  

Summer Entertainment

There were a few movie titles in our list from July 2023:

  • Sound of Freedom - 7/3/2023 - 200,000+ queries
  • Wonka - 7/11/2023 - 100,000+ queries
  • Barbie movie - 7/20/2023 - 2,000,000+ queries

The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st.

Here are the queries that made our list that are related to TV shows.

  • Emmy nominations 2023 - 7/12/2023 - 200,000+ queries
  • The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries
  • Golden Bachelor - 7/17/2023 - 100,000+ queries

Lastly, Travis Scott released an album on the 28th and people wanted to know more:

  • Utopia Travis Scott - 7/27/2023 - 200,000+ queries

 

Dreams of Free Money

It seems like once or twice a year we get a large lottery jackpot that stirs up search interest.  In July, we had two:

  • Powerball - 7/8/2023 - 200,000+ queries
  • Mega Millions - 7/8/2023 - 200,000+ queries
  • Powerball - 7/11/2023 - 500,000+ queries
  • Powerball - 7/15/2023 - 500,000+ queries
  • Powerball numbers - 7/18/2023 - 500,000+ queries
  • Powerball - 7/18/2023 - 1,000,000+ queries
  • Powerball - 7/18/2023 - 2,000,000+ queries

As you can see, the Powerball lottery game was very popular in July.  Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. 

The Curious Case of Carlee Russell

Carlee Russell’s name was reported on news outlets as someone who was kidnapped.

  • Carlee Russell - 7/14/2023 - 500,000+ queries
  • Carlee Russell found - 7/15/2023 - 1,000,000+ queries
  • Carlee Russell - 7/19/2023 - 1,000,000+ queries

The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports.

Some Keywords Related To Politics

Here are the phrases that made Google’s Daily Trends top 3 last month.

  • Cocaine found in White House - 7/4/2023 - 100,000+ queries
  • Student loan forgiveness - 7/14/2023 - 200,000+ queries
  • Mitch McConnell - 7/26/2023 - 1,000,000+ queries

Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know.  On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking.

Soccer Keywords

We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. 

The USMNT was involved in the CONCACAF Gold Cup tournament.  Here are some queries that were related to it that made our collection.

  • USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries
  • Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries
  • USA vs Panama - 7/12/2023 - 200,000+ queries

The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list.

  • Women's World Cup - 7/19/2023 - 500,000+ queries
  • USWNT - 7/20/2023 - 100,000+ queries
  • U.S. Women's Soccer - 7/21/2023 - 200,000+ queries
  • USA vs Netherlands - 7/26/2023 - 200,000+ queries
  • Women's World Cup - 7/27/2023 - 200,000+ queries

It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play.  

  • Inter Miami - 7/21/2023 - 1,000,000+ queries
  • Inter Miami - 7/25/2023 - 500,000+ queries

We’ll keep an eye on how many times this team makes our list for the rest of the year.

Major League Baseball

There is another major league playing games in the summer.  MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby.

  • Home Run Derby 2023 - 7/9/2023 - 200,000+ queries
  • Home Run Derby - 7/10/2023 - 500,000+ queries

The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades.

  • MLB Trade Deadline - 7/31/2023 - 200,000+ queries

Sorry Mets fans.

Interest In Other Sports Too

Queries related to big events in Tennis and Boxing made our list.

  • Carlos Alcaraz - 7/14/2023 - 200,000+ queries
  • Wimbledon - 7/16/2023 - 1,000,000+ queries

The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner.

  • Spence vs Crawford - 7/28/2023 - 200,000+ queries
  • Crawford vs Spence - 7/28/2023 - 200,000+ queries
  • Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries

The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO.

Prime Day

Amazon had their big deal day for Prime members as they typically do in July.

  • Amazon Prime Day - 7/10/2023 - 1,000,000+ queries

The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019:

Twitter, Threads, and X

We finish up this edition of our search trends report with all the big happenings with social media platforms.  Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta:

  • Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries
  • Threads - 7/5/2023 - 1,000,000+ queries
  • Twitter rebrand - 7/23/2023 - 200,000+ queries

For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts.  Meta launched Threads on the 5th, much to the surprise of social media managers everywhere.  We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X.  Update all of your social icons!

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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Coachella 2024 lineup - 1/16/2024 - 200,000+ queries The Coachella Valley Music & Arts Festival will be held over two weekends in April. The Academy Awards also had an announcement this month and people wanted to know who and what got nominated. Oscar nominations 2024 - 1/23/2024 - 1,000,000+ queries Greta Gerwig - 1/23/2024 - 200,000+ queries From the inclusion of Greta Gerwig to our list, it was clear people were searching for who didn’t get nominated too. Lastly, the one miniseries that was on the mind of Google searchers was Griselda. Griselda - 1/24/2024 - 200,000+ queries Griselda Blanco - 1/25/2024 - 500,000+ queries The drama miniseries premiered on Netflix on the 25th which coincided with these two keyword phrase queries. Palworld The game known as “Pokémon with guns" had an early access release on the 19th. Palworld - 1/19/2024 - 200,000+ queries Although this game was announced back in 2021, the first time its name made our list was last month. Queries were probably driven by the need to understand how this game could be accessed. The Latest In Tech News Besides Apple and Google, Samsung gets attention via search when they drop a new phone. Samsung - 1/17/2024 - 200,000+ queries The Galaxy S24 launch spurred people to learn more via search. Beyond phones, how about a digital implant in your brain? Neuralink - 1/29/2024 - 100,000+ queries News broke on the 29th of a successful surgery that implanted a Neuralink device on a living person's brain. We’ll keep reviewing the search queries to see if there is more news on this topic. Presidential Race The first elections for the 2024 U.S. Presidential race kicked off in January. Here is the round up of phrases related to the subject. Iowa caucus results - 1/15/2024 - 2,000,000+ queries Ron DeSantis - 1/21/2024 - 500,000+ queries New Hampshire Primary - 1/22/2024 - 1,000,000+ queries After the Iowa caucus, Ron DeSantis suspended his campaign. The first primary in the nation was held on the 23rd but the queries started to increase the day before. College Football Championship Alabama vs Michigan - 1/1/2024 - 2,000,000+ queries Washington vs Texas - 1/1/2024 - 500,000+ queries Michigan vs Washington - 1/8/2024 - 2,000,000+ queries After the college football season was over, a renowned coach announced his retirement. Nick Saban retiring - 1/10/2024 - 500,000+ queries Nick Saban wasn’t the only football coach to make our list. Let’s talk through the NFL list and then get to all the coaching changes. NFL Playoffs As it happens every year, the NFL playoffs made a huge Splash in terms of Google's daily trends reports for the month of January 2024. Below is the list of the NFL-related keywords that had 500,000 queries or more: NFL playoff picture - 1/6/2024 - 1,000,000+ queries Steelers - 1/6/2024 - 1,000,000+ queries Packers - 1/7/2024 - 500,000+ queries Eagles - 1/8/2024 - 500,000+ queries Chiefs - 1/12/2024 - 5,000,000+ queries Chiefs vs Dolphins - 1/12/2024 - 1,000,000+ queries Kansas City Chiefs - 1/12/2024 - 1,000,000+ queries Packers vs Cowboys - 1/13/2024 - 1,000,000+ queries NFL playoff schedule - 1/13/2024 - 1,000,000+ queries Cowboys - 1/14/2024 - 2,000,000+ queries Rams vs Lions - 1/14/2024 - 1,000,000+ queries Eagles - 1/15/2024 - 2,000,000+ queries Bills vs Steelers - 1/15/2024 - 1,000,000+ queries Jason Kelce retire - 1/16/2024 - 500,000+ queries 49ers - 1/20/2024 - 2,000,000+ queries Lions - 1/20/2024 - 2,000,000+ queries Ravens vs Texans - 1/20/2024 - 1,000,000+ queries Chiefs - 1/21/2024 - 2,000,000+ queries Raven vs Chiefs - 1/27/2024 - 5,000,000+ queries Lions vs 49ers - 1/27/2024 - 2,000,000+ queries Chiefs vs Ravens - 1/27/2024 - 1,000,000+ queries 49ers - 1/28/2024 - 2,000,000+ queries Super Bowl - 1/28/2024 - 500,000+ queries Travis Kelce - 1/28/2024 - 500,000+ queries Even though most of these phrases were about games that set up the final two teams who will play in the Super Bowl, the queries related to the championship game appear only once both Conference Championship games are completed. Keep that in mind if you are prepping a Big Game promotion or campaign. Coach Changes After the end of the regular season, they were a bunch of different NFL head coaching news. Here is the list of coaches’ names that made our January 2024 collection. Pete Carroll - 1/10/2024 - 500,000+ queries Bill Belichick - 1/11/2024 - 500,000+ queries Jerod Mayo - 1/11/2024 - 500,000+ queries Jim Harbaugh - 1/24/2024 - 500,000+ queries May all of these changes bring better performances next season. Oh Yeah, Other Sports Even though the NFL drove the most search interest, there were other sports that made our list. Real Madrid vs Barcelona - 1/13/2024 - 500,000+ queries Royal Rumble 2024 - 1/26/2024 - 500,000+ queries Doc Rivers - 1/23/2024 - 500,000+ queries The other football had one entry, professional wrestle had one of their annual tournaments, and another coach change - this time, Doc Rivers taking the Milwaukee Bucks job - were all notable queries from last month. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Unveiling the Future: 5 Trends on Social Team Watchlist in 2024 Explore the 2024 forecast for social media trends spanning various platforms, industries, and digital creators, which is on our social team’s watchlist. Over the upcoming months, we anticipate the ascent of text-only platforms and the decline of prominent social media channels, opening doors for alternative platforms. As brands and consumers shift their focus from X (previously known as Twitter), platforms such as Threads, The Spill, or Bluesky are gaining momentum, attracting niche audiences. “Text-only platforms will make a comeback in the upcoming months because of platforms like Threads and X. I think users are excited to see new platforms like The Spill and Bluesky and what they can offer.” -Rashida Hull, Senior Engagement Strategist “I predict that X will shut down and Threads will step in to fill the void, introducing updates reminiscent of X and seamlessly taking over the platform.” - Destiny Velazquez, Engagement Strategist The emphasis on video content will persist in 2024 because it enhances engagement. Regardless of whether it's short-form or long-form videos, consumers remain immersed in the art of storytelling. As a result, Instagram and other platforms will maintain their focus on prioritizing video content. “Instagram is set to prioritize the appearance of Stories on the feed by implementing changes.” -Ainsley Robertson, Senior Engagement Strategist We're entering a creator economy that will offer cost-effective benefits and top-notch content. The creator economy is expected to grow even more in the upcoming year, so investing in creators who genuinely represent your brand and believe in the products is essential. “The Creator Economy isn’t going anywhere and will likely continue to grow. Utilizing content creators in social content will be table stakes and expected. Brands will be more critical than ever to be partners and not supervisors for creators, which helps build longevity. Creators and brands will prioritize long-term partnerships because of their cost-effective benefits and best-in-class content.” -Molly Miloscia, Director, Social Media The influence of dupe culture is on the rise and is expected to expand further in 2024. Nevertheless, the distinguishing factor between authentic brands and dupe companies lies in the presence of community managers. These individuals play a crucial role in fostering connections with the audience and humanizing the brand. The significance of community management and nurturing customer relationships will be essential in 2024. “Community Management and Customer Responses will now become an essential part of the content mix as brands look to take customer care out of the direct messages and into the spotlight; we’ll see more and more brands aim for virality in providing the ultimate customer service for their followers.” -Molly Miloscia, Director, Social Media Gen Z finds pleasure in viewing extended content on platforms like TikTok, Reels, and YouTube. They are particularly drawn to creators who utilize these platforms to delve into narratives such as true crime stories, overlooked history, or unconventional professions like morticians. Gen Z will push forward long-form content in niche subcultures. “I think with YouTube being such a popular platform with Gen Z, we’ll see longer-form content creators thriving in niche subcultures: law tube, true crime, beauty, etc. A couple of examples are Bailey Sarian (Murder, Mystery and Makeup), Emily Baker (Law Tube), and The Lawyer You Know (Law Tube also recently featured in Max’s documentary about Gweneth Paltrow—illustrating the voice these YouTubers have in mainstream media!” -Laura Bluett, Associate Director, Social Media Strategy

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Bringing a Close to 2023 All good things must come to an end and so do our Google Trends posts for the year of 2023. We collected some interesting keywords from last month from most days. There was one day in December where Google’s Daily Trends interface seemed to stop working so we’ll examine what day it was and what happened. We gathered keywords that gave us insights into what people were watching on their screens. Of course, holidays were a big subject last month. The world of Gaming had a couple of topics that drove people to search and we had a good accumulation of sports-related keywords from all 4 major sports. Let’s get to it. What Happened on December 8? Typically, we see 20 phrases reported for each day in Google’s Daily Trends. On the 8th, we only saw one. Just one. Ryan O'Neal - 12/8/2023 - 200,000+ queries Actor Ryan O’Neal passed away on the 8th and his name was the only keyword reported by Google on that day. We only collect the top 3 phrases for any day so we only had to do a third of the work for the 8th. We have seen Google’s reporting interface glitch before. It’s worth noting that we were unable to get the full understanding of queries from the day last month. Festive Holidays From Last Month They say the holidays are what make December great. Let’s see what holidays were searched for last month. Winter solstice 2023 - 12/20/2023 - 500,000+ queries New Year's Day - 12/31/2023 - 5,000,000+ queries It’s interesting that the first day of Winter was a popular search keyword. We are not sure if the day is celebrated or if people wanted to know what exact day the season would start. When it came to tracking Santa, the North American Aerospace Defense Command (NORAD) had updated its tracker for 2023. NORAD Santa Tracker - 12/23/2023 - 1,000,000+ queries Looking back at the last 5 years, the update did not increase the query volume more than the tracker had in 2019. The volume was still high enough to make our report for December 2023. The Season’s Must-Sees We enjoy looking through the names of the shows and movies that people search for the most. Here’s the list of what people wanted to watch in December 2023. Dancing With the Stars - 12/5/2023 - 100,000+ queries Leave the World Behind - 12/9/2023 - 500,000+ queries Reacher Season 2 - 12/14/2023 - 200,000+ queries Leonard Bernstein - 12/20/2023 - 200,000+ queries Rebel Moon - 12/21/2023 - 200,000+ queries A Christmas story - 12/24/2023 - 200,000+ queries The Color Purple - 12/25/2023 - 200,000+ queries Dancing With The Stars Season 32 held its grand finale on the 5th. The film Leave The World Behind was released on Netflix and the second season of Reacher was released on Amazon Prime Video on the 15th. The film Maestro was released on Netflix on the 20th, which led people to search for Leonard Bernstein. On the 22nd, Netflix released Rebel Moon after a limited theatrical release. A Christmas Story film marathon was shown on TNT starting on Christmas Eve and the musical version of The Color Purple was released on December 25th. A Couple of Gaming Keywords When a big game trailer drops, you know people want to see more. GTA 6 trailer - 12/4/2023 - 1,000,000+ queries Game Awards 2023 - 12/7/2023 - 200,000+ queries The sixth installment of the Grand Theft Auto game franchise is coming in 2025 and a trailer for the game was released last month. Also, the Game Awards were held in December 2023 and it’s the first time we have seen the awards show name make the Daily Top 3. Looking at the last 5 years, the award show drove more search volume in 2022, but in 2023 it made our prestigious report. Are You Feeling Lucky Again? The Powerball jackpot must have been big last month because we saw queries related to the drawing towards the end of December. Powerball numbers - 12/26/2023 - 200,000+ queries Powerball numbers - 12/30/2023 - 200,000+ queries Usually we start to see these queries when the jackpot has reached $1 billion. With a jackpot only in the hundred of millions of dollars, we think people were hoping to win some big money to pay back their holiday spending. MLB Hot Stove Major League Baseball made our list as players signed with new teams. Juan Soto - 12/6/2023 - 200,000+ queries Shohei Ohtani - 12/9/2023 - 1,000,000+ queries Juan Soto joined the New York Yankees and Shoheo Ohtani signed with the Los Angeles Dodgers. The Ohtani contract was the size of the Powerball jackpot. NBA Player Names The names of a few NBA players made our list. Some for good reasons and some for not so good reasons. Draymond Green - 12/12/2023 - 500,000+ queries Giannis Antetokounmpo - 12/13/2023 - 200,000+ queries Ja Morant - 12/19/2023 - 200,000+ queries Draymond Green got suspended from the NBA after an altercation last month. Giannis Antetokounmpo scored a franchise-record 64 points on the 13th, and Ja Morant returned to play his first game after his suspension on the 19th. He even hit the game winning shot. Early and Late December College Football It was a tale of two halves. We saw some interest in games and rankings at the beginning of the month. Alabama vs Georgia - 12/1/2023 - 2,000,000+ queries Oregon vs Washington - 12/1/2023 - 1,000,000+ queries Florida State Football - 12/2/2023 - 2,000,000+ queries CFP Rankings - 12/2/2023 - 200,000+ queries Then, at the end of month, people wanted to know about the Bowl games. Georgia football - 12/29/2023 - 1,000,000+ queries Ohio State football - 12/29/2023 - 500,000+ queries Penn State football - 12/29/2023 - 200,000+ queries We should see some College Football queries at the beginning of next month as the Championship game was held on January 8th. The Most Popular League As the regular season started to wind down, the queries for the NFL picked up. Here’s the rundown of keywords related to the National Football League. 49ers - 12/3/2023 - 1,000,000+ queries Packers - 12/3/2023 - 1,000,000+ queries Trevor Lawrence - 12/4/2023 - 1,000,000+ queries Cowboys - 12/10/2023 - 2,000,000+ queries Raiders - 12/14/2023 - 1,000,000+ queries Detroit Lions - 12/16/2023 - 1,000,000+ queries Bills - 12/23/2023 - 1,000,000+ queries 49ers - 12/25/2023 - 2,000,000+ queries Chiefs - 12/25/2023 - 1,000,000+ queries Browns - 12/28/2023 - 1,000,000+ queries Cowboys - 12/30/2023 - 2,000,000+ queries Chiefs - 12/31/2023 - 1,000,000+ queries As the month came to an end, the playoff picture was set. We can’t wait to see how the queries unfold in January. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.