Our BLOG

Google Search Trends Insights August 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2020.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

August 2020 Overview

In August 2020, many keywords related to politics made the daily top 3 as both the Democrats and Republicans held their National Conventions to elect their candidates for U.S. President. Sports-related phrases made up a higher percentage of the keywords we collected as compared to July. Out of the 93 phrases we collected, 34 were about sports subjects, with the majority related to the NBA and European soccer. Keyword phrases related to the entertainment industry were a popular subject matter with a few movie trailers driving searches. Lastly, August had a few breaking news stories that compelled users to seek more information via Google.  

 

Google Doodles

As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject.

  • Vicki Draves - 8/2/2020 - 10,000,000+ queries
  • Julius Lothar Meyer - 8/18/2020 - 10,000,000+ queries
  • Barbara Hepworth - 8/24/2020 - 10,000,000+ queries

Vicki Draves was the first Asian American woman to win an Olympic medal, and the Doodle was published to celebrate the day she won gold in the women’s 3-meter springboard event at the London Summer Olympics.

Julius Lothar Meyer was a German Chemist who had a hand in developing the periodic table of the chemical elements. The Doodle was in honor of his 190th birthday.

Barbara Hepworth was an English abstract sculptor and the Doodle commemorated the day that she established her art studio.

Although there is no marketing angle to these types of phrases, it is notable how many queries are driven by users interacting with the Doodle. 

Political Queries

Since this is a Presidential election year, we are seeing an increase in the number of queries related to US politics making the daily top 3. Here is the list of the most popular ones from last month: 

  • Kamala Harris - 8/10/2020 - 10,000,000+ queries
  • Michelle Obama - 8/17/2020 - 1,000,000+ queries
  • Steve Bannon - 8/20/2020 - 1,000,000+ queries
  • Kellyanne Conway - 8/23/2020 - 2,000,000+ queries
  • Kimberly Guilfoyle - 8/24/2020 - 2,000,000+ queries

Kamala Harris drove the most queries on the day it was announced she would be Joe Biden’s running mate. Michelle Obama and Kimberly Guilfoyle made the top 3 on the days they made speeches during political conventions. Steve Bannon was arrested for fraud and Kellyann Conway announced that she was leaving her post in the Trump administration. We will continue to monitor phrases related to politics and report if their query volume continues to increase as we get closer to Election Day.

Breaking News Topics

 

As news breaks and people seek more information on topics they learned from other media or from word-of-mouth, queries surge in Google. In August, we had a good number of queries that had over 5 million queries in a day.  

  • Beirut explosion today - 8/4/2020 - 10,000,000+ queries
  • Beirut - 8/4/2020 - 5,000,000+ queries
  • Kenosha shooting - 8/23/2020 - 5,000,000+ queries
  • Hurricane Laura - 8/25/2020 - 5,000,000+ queries
  • Hurricane Laura - 8/26/2020 - 5,000,000+ queries

The Beirut explosion drove two queries on the 4th, and we found it interesting to see the search refinement of “explosion today” had more reported volume than the city name. We believe the results returned on the city-name only keyword of “Beirut” were not matching the intent of the query and users were refining their search to find results related to the devastating explosion.

The shooting in Kenosha and Hurricane Laura over two days received over 5 million queries. Google continues to be a resource for people to find more information for important news stories.

Entertainment Industry Keywords

In August 2020, the top queried terms were related to new movies, an awards show, a marriage, and the sad news of actors’ deaths.

  • Wilford Brimley - 8/1/2020 - 1,000,000+ queries
  • The Batman - 8/21/2020 - 1,000,000+ queries
  • Batman Trailer - 8/22/2020 - 500,000+ queries
  • Bill and Ted - 8/28/2020 - 500,000+ queries
  • Chadwick Boseman - 8/28/2020 - 10,000,000+ queries
  • VMAs - 8/30/2020 - 1,000,000+ queries
  • Niecy Nash - 8/31/2020 - 1,000,000+ queries

The newest Batman reboot’s trailer hit the web last month and made the daily top 3 across two days. The third Bill and Ted film was released in theaters and on video-on-demand platforms.  Usually when we see queries related to films make the daily top 3, it means the film will be successful. We’ll have to wait to see how successful these films are in terms of profitability.

MTV’s Video Music Awards are a perennial top query. This year, the awards were a little more popular than they were last year in terms of search volume.

vma

Although the awards show saw an increase in 2020, it has been driving less queries over the past 5 shows with a peak in 2016. 

The remaining top Entertainment Industry related phrases are driven by celebrity news. Specifically, Niecy Nash got married and users wanted to know more about her nuptials. Lastly, as we have reported in the past, celebrity deaths are big drivers of search queries and the passing of Wilford Brimley and Chadwick Boseman were the most noteworthy last month.  

NBA Dominating Sports Queries

As stated in the overview, sports-related queries took up a third of our overall list of keywords we captured from Google Trends last month. Of the sports-related keywords, the NBA was a top topic. Here are the phrases related to the NBA from August 2020:

  • Lakers vs Pacers - 8/8/2020 - 200,000
  • Blazers - 8/13/2020 - 500,000
  • Grizzlies vs Trail Blazers - 8/15/2020 - 500,000
  • NBA Playoffs - 8/17/2020 - 1,000,000
  • Clippers - 8/17/2020 - 500,000
  • Lakers - 8/18/2020 - 2,000,000
  • Clippers - 8/19/2020 - 500,000
  • NBA Draft Lottery - 8/20/2020 - 1,000,000
  • Lakers - 8/21/2020 - 500,000
  • Kobe Bryant - 8/22/2020 - 2,000,000
  • Luka Doncic - 8/22/2020 - 500,000
  • NBA boycott - 8/26/2020 - 1,000,000
  • Cliff Robinson - 8/29/2020 - 1,000,000

It’s interesting to note that in August, two other major sports leagues (MLB, NHL) were playing live games. If search query volume can be used as an indication of popularity, the NBA is the most popular of these three leagues. With the NFL kicking off in September, we’ll see how the NBA fares in the daily top 3. Stayed tuned for next month’s article to see for sure.

Thanks for reading. If you liked this article, we invite you to learn more about our SEO services

Until next month.

Related Posts

AMPlifier - Social Media Industry Update - Week of Oct. 12, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. FACEBOOK WILL TEST SHOPPING FROM REELS LATER THIS YEAR Instagram only widely launched its TikTok competitor Reels in August, and it’s already looking to monetize the format. The company announced today that it’ll start testing shopping within Reels later this year and will also start making shoppable IGTV videos global starting today. Eventually, these IGTV videos will also be available through Instagram Shop, a dedicated page for shopping within the app. Viewers can just tap through an IGTV video and purchase the items they’re interested in through Instagram checkout or the seller’s website. Learn More COVERING COMMENTS IS INSTAGRAM’S NEWEST ANTI-BULLYING TOOL On Tuesday, Instagram is adding two new tools to its repertoire. First, the platform will automatically hide comments that look like they might constitute bullying even if they aren’t obviously breaking the rules. Second, it will send a new warning message for users whose comments are repeatedly flagged as toxic, in the hope of changing behavior at the onset. Read More FACEBOOK LAUNCHES 'SEASON OF SUPPORT' TO ASSIST SMBS, INCLUDING NEW #BUYBLACKFRIDAY PUSH Facebook has announced a new 'Season of Support' initiative to provide a boost SMBs in the last quarter of the year, which will include free resources, education, and training to help small businesses make the most of the holiday season. Learn More ANTITRUST INVESTIGATION RECOMMENDS MAJOR CHANGES TO FACEBOOK, GOOGLE, APPLE, AND AMAZON After a 16-month investigation, the House Antitrust Subcommittee has found that Facebook, Google, Apple, and Amazon do hold ‘monopoly power’ over their respective markets, and has proposed significant changes to address how they operate. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next. 

Celebrating Hispanic Heritage Month 2020

Spanning September 15 - October 15, Hispanic Heritage Month celebrates the contributions, history and culture of Hispanic and Latinx communities in the United States. In honor of Hispanic Heritage Month, we wanted to share how some of our AMPers are celebrating and what their heritage means to them. Check out what they had to say below. Shayne Ortiz, Senior Analyst “We are resilient, hardworking, passionate, caring and unified. We have heart, spirit and soul, sabor Latino. We celebrate the importance of family, tradition and most importantly the culture that continues to inspire people outside of the Hispanic/Latinx community generation after generation.”  Michael Mish, SVP, General Manager “I think it’s important for all of us to appreciate where we come from. I’m proud of my Puerto Rican heritage, the family & cultural values instilled in me, and the examples of hard work, strength, sacrifice, dedication and passion that have guided me. The food and music is kind of good too  :)" Sam Cabrera,  Associate Director of Experience “I’m a proud daughter of immigrants from Mexico and Nicaragua. My childhood was spent with my mom’s small family here in the states for every holiday or visiting my grandparents in the summer in Guadalajara, Mx (this picture is of me by the famous cathedral). HHM is a time for me to reflect and celebrate my mixed culture, language, food, family, and music with others.” Jon Bishop, Director of Creative Technology “Family is everything. It doesn’t matter how far or how long we’re apart. My favorite memories are the food, the dancing and visiting la finca in my mom’s hometown in Puerto Rico.” Eva Parlato, Senior Art Director "There are so many things I love about being Puerto Rican, so to celebrate, I try to enjoy things like our delicious food, music, and dancing. When it comes to Puerto Ricans, where there's music playing, there are probably people dancing. And if there isn’t music playing, we'll usually bring it ourselves! Being part of a culture that is so vibrant, warm, and energetic is something I’m very proud of, but my absolute favorite thing is probably the love for dancing!" Gabe Sousa, Junior Creative Technologist  “My favorite thing about being Brazilian is how friendly and welcoming Brazilians naturally are especially when we find each other outside of Brazil” Interested in working at AMP? Check out our careers page for our current openings.

Ken Blake Joins AMP Agency as VP of Analytics

We’re excited to announce that Ken Blake has joined the AMP team as the new VP of Analytics. In his new position, Blake will help elevate the analytic footprint of the agency while working with notable clients, such as Zillow.  Check out what General Manager, Michael Mish had to say about the hire: “Our agency value proposition is grounded in driving growth for our brand partners. Advanced analytics, data science and modelling is an area that AMP will continue to invest in to enable us to identify, recommend and prioritize high value initiatives. We’re excited to welcome Ken to the team”- Michael Mish Here’s what Blake aims to do in his new role on the AMP team:  “We want to continue to enhance the analytics practice at AMP and lead with analytics as a service offering. Many agencies have strong measurement and dashboard capabilities, but fall short with predictive analytics and customer insight. For us, it’s about using data to figure out which customers our clients should invest in, and then applying deep insight to help them better serve those customers.” Prior to joining AMP Agency, Blake was the Senior Director of Customer Analytics at Staples, Where he led a 45 member team.  Want to know more about our newest AMPer? Take a look at these industry publications:  https://adage.com/people-on-the-move/ken-blake  https://www.lbbonline.com/news/former-staples-executive-joins-amp-agency-as-vp-of-analytics  Learn more about AMP Agency’s analytics practice.