Digital Strategy

AMP and Faraday Future Launch Advanced Digital Ecosystem Enabled by New Client / Agency Paradigm


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AMP recently launched the new global website for Faraday Future ( ) for the reveal of FF 91 (“nine one”), their first production vehicle that was unveiled at a special keynote via live stream at and on-display at the 2017 Consumer Electronics Show.

Part of a seamless collaboration with Faraday Future, the integration of bold creative, advanced web and 3D technology fused with a digital-first strategy has produced the foundation of a unique digital ecosystem of site and mobile experiences that educates prospective buyers on the features of the electric vehicle while laying the groundwork for ownership. Owners will ultimately be able to interface with the vehicle in a meaningful and smart way, while directly managing and controlling vehicle features in a personalized manner.

Creating one global, digital product ecosystem

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