AMPlifier – Social Media Industry Update – Week of Oct. 12, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

FACEBOOK WILL TEST SHOPPING FROM REELS LATER THIS YEAR

Instagram only widely launched its TikTok competitor Reels in August, and it's already looking to monetize the format. The company announced today that it'll start testing shopping within Reels later this year and will also start making shoppable IGTV videos global starting today. Eventually, these IGTV videos will also be available through Instagram Shop, a dedicated page for shopping within the app. Viewers can just tap through an IGTV video and purchase the items they're interested in through Instagram checkout or the seller's website.

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COVERING COMMENTS IS INSTAGRAM'S NEWEST ANTI-BULLYING TOOL

On Tuesday, Instagram is adding two new tools to its repertoire. First, the platform will automatically hide comments that look like they might constitute bullying even if they aren't obviously breaking the rules. Second, it will send a new warning message for users whose comments are repeatedly flagged as toxic, in the hope of changing behavior at the onset.

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FACEBOOK LAUNCHES ‘SEASON OF SUPPORT’ TO ASSIST SMBS, INCLUDING NEW #BUYBLACKFRIDAY PUSH

Facebook has announced a new ‘Season of Support’ initiative to provide a boost SMBs in the last quarter of the year, which will include free resources, education, and training to help small businesses make the most of the holiday season.

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ANTITRUST INVESTIGATION RECOMMENDS MAJOR CHANGES TO FACEBOOK, GOOGLE, APPLE, AND AMAZON

After a 16-month investigation, the House Antitrust Subcommittee has found that Facebook, Google, Apple, and Amazon do hold ‘monopoly power' over their respective markets, and has proposed significant changes to address how they operate.

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That's a wrap on this week's feed. Stay tuned to see what happens next.