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AMPlifier - Social Media Industry Update - Week of January 11, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

INSTAGRAM TESTS NEW STORIES LAYOUT ON DESKTOP

Screen Shot 2021-01-07 at 1.34.35 PMInstagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen.

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SNAPCHAT RELAUNCHES PARTNER SOLUTIONS PROGRAM TO PROVIDE MORE ASSISTANCE OPTIONS FOR ADVERTISERS

Screen Shot 2021-01-07 at 1.37.15 PMSnapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available.

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LINKEDIN ADDS NEW 'PRODUCTS' TAB ON COMPANY PAGES TO HIGHLIGHT SPECIFIC PRODUCTS

Screen Shot 2021-01-08 at 11.49.36 AM

LinkedIn has announced a new 'Products' tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.

 

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AMPlifier - Social Media Industry Update - Week of January 11, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS NEW STORIES LAYOUT ON DESKTOP Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. Read More SNAPCHAT RELAUNCHES PARTNER SOLUTIONS PROGRAM TO PROVIDE MORE ASSISTANCE OPTIONS FOR ADVERTISERS Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. Read More LINKEDIN ADDS NEW 'PRODUCTS' TAB ON COMPANY PAGES TO HIGHLIGHT SPECIFIC PRODUCTS LinkedIn has announced a new 'Products' tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.  

Media Channel And Market Predictions For 2021

2020 saw a number of media trends evolve and emerge throughout the year. While the permanence of these trends remain unclear, the marketplace has forever changed along with the players in it.  So what does that mean for the media landscape in 2021?  AMP Agency’s Vice President’s of Media, Guy Rancourt and Sascha Lock, take a look at the year ahead and offer their predictions that touch on user consumptions, brand participation, and the resulting economic impact.  Check out some of their top line predictions for TV, streaming/OTT, Digital and OOH for 2021 in this Media Post Article. Also check out our full service integrated media capabilities.

Breaking the Stigma Of Freezing Eggs - Seattle Reproductive Medicine & AMP Agency

Today, there are many different ways to have a family. One option includes freezing eggs, which has long been perceived as taboo by society. To help break the stigma, AMP partnered with Seattle Reproductive Medicine (SRM), one of the nation’s top fertility care centers, to document the family planning journeys of WNBA Champions Sue Bird and Breanna Stewart. Fifteen years apart and at different stages in their careers, Seattle Storm teammates Bird and Stewart both made the decision to pursue egg-freezing treatments in the midst of recovering from sports-related injuries. Both of these women have openly discussed their journeys in an effort to normalize egg-freezing, as well as called attention to the importance of encouraging career-focused women to understand all of the options available to them when it comes to family planning. Available on SRM’s YouTube Channel, this episodic video series provides an in-depth look at how Bird and Stewart each came to the decision to freeze their eggs, as well as their reasoning behind working with SRM’s fertility care providers. How has this helped combat egg-freezing stigma? Not only have these videos reached an audience of over 12K viewers, but Dr. Nichole M. Barker of Seattle Reproductive Medicine stated that “Sue and Breanna are really helping to take down the stigma of ’if I do this I don’t want anyone to know about it’” in reference to freezing eggs. Interested in learning more? Take a look at some of the coverage here: https://www.seattletimes.com/sports/storm/storm-stars-sue-bird-and-breanna-stewart-make-freezing-eggs-less-taboo/ Be sure to learn more about AMP Agency’s full public relations services.