AMPlifier – Social Media Industry Update – Week of January 11, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

INSTAGRAM TESTS NEW STORIES LAYOUT ON DESKTOP

Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen.

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SNAPCHAT RELAUNCHES PARTNER SOLUTIONS PROGRAM TO PROVIDE MORE ASSISTANCE OPTIONS FOR ADVERTISERS

Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available.

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LINKEDIN ADDS NEW ‘PRODUCTS’ TAB ON COMPANY PAGES TO HIGHLIGHT SPECIFIC PRODUCTS

LinkedIn has announced a new ‘Products’ tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence.

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That's a wrap on this week's feed. Stay tuned to see what happens next.