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A #Winning Move: Facebook Adopts the Hashtag

Facebook Hashtag

Ah, the hashtag. In recent years, this innocuous symbol has taken the social web by storm: it has a beloved'and downright iconic'presence on Twitter, and it's hard to look at an Instagram feed, Pinterest board, or YouTube video without ignoring the barrage of hashtagged comments. We're even speaking in hashtags'weaving a new vernacular to the beat of every #fail, and providing a layer of complexity to each #winning moment. In short, hashtags are awesome. #sorrynotsorry.

So, when Facebook announced they were jumping on the hashtag bandwagon, we weren't surprised. With this move, Facebook joins the ranks of other social media behemoths in a mission to better understand the desires and engagement habits of its community members. The announcement comes on the heels of RadiumOne's recent finding that nearly 75% of social media users are using hashtags to share relevant ideas and contribute to trending topics. Not to mention hashtag usage has already spilled over to Facebook despite the current lack of significance.

From a marketing standpoint, we wish there was a 'love'? button for the new Facebook hashtag.  It's a game-changer in terms of tracking the conversations surrounding your brand, capitalizing on earned media, and gaining new consumer insights on Facebook. Here's what you need to know:

Beyond the 'Like'?

Until now, we've measured Facebook engagement in likes, comments, and shares. But marketers are aiming to move beyond the 'like'? and embrace new metrics to define success. Hashtags will be at the forefront of this push for richer measurement, adding a new dimension to understanding a brand's social presence. Beyond 'liking'? to show approval or commeting on a single post, consumers can use hashtags to initiate or join a conversation and to find others who echo our sentiments. For marketers, hashtags will allow for a more organized look at the buzz surrounding our brands. What are people talking about, and are there any relevant conversations you can/should join?

New Earned Media Possibilities

Your News Feed is cluttered with sponsored posts and paid advertisements, and you're sick of it. Right?  In recent years, we've become particularly good at tuning out these paid strategies, and marketers are becoming increasingly concerned with finding new avenues for engagement on social media. The hashtag should provide a potentially fruitful new possibility for brands'the ability to expand viral reach without paying to do so. Create conversations through branded hashtags, encourage community members to post with the hashtag, or join conversations relevant to your brand. You'll be able to greatly expand your Facebook presence and reach entirely new audiences.

Leverage It Up

The Facebook hashtag provides yet another opportunity to leverage your social strategy across multiple sites. Have you coined a popular hashtag on Twitter? Bring it to your Facebook community to encourage enhanced conversations around your brand. You can also use hashtags for cross-channel promotion, encouraging users to share relevant content with their different social sites via the hashtag. Do you currently live-tweet with a hashtag, or Instagram event photos with a hashtag? Keep doing what you're doing, but don't forget to share on Facebook as well!

Take Advantage of Graph Search

The announcement of the Facebook hashtag means bigger and better things for the new Graph Search. In its current state, Graph Search relies mainly on 'Likes'? and profile details to dictate its search results. But hashtags should allow for a more comprehensive understanding of community members. For example, I may 'like'? One Direction's fan page (ironically, of course. Ok, maybe a little non-ironically), but I probably won't have much interaction with the page beyond the initial 'Like.'? Hashtags, on the other hand, will give more insight into what I'm really prioritizing on Facebook. Which conversations have I joined? What buzz-worthy content am I sharing and why? With hashtags, my thoughts and ideas will be catalogued, and it will be easier to find like-minded users. Graph Search just got way more exciting.

It's time to embrace the Facebook hashtag. In the process, you'll develop a relationship with your followers, join relevant conversations, and better understand the sentiments surrounding your brand. A #winning social media strategy, if you ask us.

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Google Search Trends Insights January 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month.  Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January.  Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th.  These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections.  The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr.  There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One  Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January.  It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. 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Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

AMPlifier - Social Media Industry Update - Week of February 22, 2021

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