2020 saw a number of media trends evolve and emerge throughout the year. While the permanence of these trends remain unclear, the marketplace has forever changed along with the players in it.
So what does that mean for the media landscape in 2021?
AMP Agency’s Vice President’s of Media, Guy Rancourt and Sascha Lock, take a look at the year ahead and offer their predictions that touch on user consumptions, brand participation, and the resulting economic impact.
Check out some of their top line predictions for TV, streaming/OTT, Digital and OOH for 2021 in this Media Post Article.
Also check out our full service integrated media capabilities.