2012 London Olympics’ Marketing Strategies and Tactics, Insights Lab Episode 3


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In this week’s Insights Lab video, AMP’s Director of Integrated Marketing, Matt Jacobs discusses themes for brands to adopt to leverage the London Olympics spirit.

He shares the following information:

‘?¬¢ NBC 2008 Olympic Games Case Study
‘?¬¢ An overview of Samsung’s Olympic Genome Project
‘?¬¢ Key Olympic themes for brands to adopt

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