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October 2, 2012

The Real Geo-Targeting, Insights Lab Episode 23

In the second episode of our mobile series, we turn to the expert, Walt Doyle, CEO, WHERE and GM, PayPal Media Network, to explain geo-targeting and geo-fencing and how brands can utilize this technology.

Throughout the episode, Doyle provides marketers recommendations to leverage this technology to successfully reach the consumer.

Matt Rainone

Matt Rainone - Senior Manager, Integrated Marketing Group

Marketing guy. Boston sports fan. Pop culture nerd. Closet Justin Bieber fan. Apparently I was sunburned when that photo was taken.

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  • Robert

    Hi Matt, nice article and keep it up. Regards from Werbeagentur Muenchen, Germany

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Re-thinking Mobile Commerce, Insights Lab Episode 22

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New Media in the 2012 Presidential Election, Insights Lab Episode 17

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