Social Media

  • Search & Social State of the State

    At AMP, everyone has an insatiable intellectual curiosity that drives us to create innovative solutions for our clients, our agency and the advertising industry as a whole. That’s why we’re constantly reading and staying up to date on industry trends, news, etc.  Read below for recent updates within the search and social marketing realm and our… Read more »

  • The Rise of “Media” within Social Media

    2014 will be the year where community managers, social strategists and media buyers collaborate to develop truly integrated social plans that combine paid/earned/owned tactics that leverage the power of social endorsement and the efficiency of hyper-targeted media.

  • Spread the Word: Creating Shareable Experiences

    First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.

  • Interact With Rich Media Right In Your Facebook Timeline

    Facebook is constantly making changes, whether you like it or not. There's one change few have noticed that creates a huge opportunity to increase engagement with rich media on Facebook. First let's look at the way it used to be. You develop some rich media, let's say a game, that you want to drive traffic… Read more »

  • Calling All Social Media Nerds: Welcome Home

    Mark Zuckerberg’s recent announcement of Facebook Home—the free app for Android that transforms the mobile experience into an all-encompassing News Feed—has teenagers squealing, social enthusiasts buzzing, and marketing nerds dreaming of the exciting possibilities.