November 5, 2013
How Celebrities Use Twitter to Build Their Brands
By : Kathryn Chin, ,While some may need to be censored at times (Alec Baldwin, anyone?), here are some ways celebrities are using Twitter to leverage their brands.
By : Rachel Lawton, Social Media Strategist,All brands need to realize that social is an inherent part of any marketing initiative. It no longer sits in a silo or stands as an afterthought campaign extension. Read tips on how to approach B2B marketing.
By : Rachel Lawton, Social Media Strategist,We discuss a few key takeaways from the Inbound 2013 Conference.
By : Shani Syphrett, Production Manager, Event OperationsFirst, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.
By : Jon Bishop, Creative Technologist, TechnologyFacebook is constantly making changes, whether you like it or not. There's one change few have noticed that creates a huge opportunity to increase engagement with rich media on Facebook. First let's look at the way it used to be.
By : Carly Machlis, Intern, Connections PlanningMark Zuckerberg’s recent announcement of Facebook Home—the free app for Android that transforms the mobile experience into an all-encompassing News Feed—has teenagers squealing, social enthusiasts buzzing, and marketing nerds dreaming of the exciting possibilities.
By : Rachel Lawton, Social Media Strategist,At its core, social is about telling a narrative, which means it’s not about an across the board solution for every brand.