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Tag: Social Media

February 3, 2014

The Rise of “Media” within Social Media

By : , Managing Director, VP, AMP NYC

2014 will be the year where community managers, social strategists and media buyers collaborate to develop truly integrated social plans that combine paid/earned/owned tactics that leverage the power of social endorsement and the efficiency of hyper-targeted media.
November 5, 2013

How Celebrities Use Twitter to Build Their Brands

By : , ,

While some may need to be censored at times (Alec Baldwin, anyone?), here are some ways celebrities are using Twitter to leverage their brands.
November 1, 2013

What B2B Marketers Need to Know About Social Media Marketing

By : , Social Media Strategist,

All brands need to realize that social is an inherent part of any marketing initiative. It no longer sits in a silo or stands as an afterthought campaign extension. Read tips on how to approach B2B marketing.
August 22, 2013

Lessons from Inbound 2013: Don’t Just Lean In, Lean Back

By : , Social Media Strategist,

We discuss a few key takeaways from the Inbound 2013 Conference.
July 8, 2013

Spread the Word: Creating Shareable Experiences

By : , Production Manager, Event Operations

First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.
June 14, 2013

Hashtags, Coming to a Facebook Newsfeed Near You

By : , Social Media Strategist,

We discuss our thoughts on Facebook's move to make hashtags searchable.
May 9, 2013

Interact With Rich Media Right In Your Facebook Timeline

By : , Creative Technologist, Technology

Facebook is constantly making changes, whether you like it or not. There's one change few have noticed that creates a huge opportunity to increase engagement with rich media on Facebook. First let's look at the way it used to be.
April 25, 2013

Why Your Brand Needs Stipple

By : , Senior Manager, Integrated Marketing Group

It's time for brands to take back their images. Stipple has a solution.
April 12, 2013

Calling All Social Media Nerds: Welcome Home

By : , Intern, Connections Planning

Mark Zuckerberg’s recent announcement of Facebook Home—the free app for Android that transforms the mobile experience into an all-encompassing News Feed—has teenagers squealing, social enthusiasts buzzing, and marketing nerds dreaming of the exciting possibilities.
April 1, 2013

Social Media Challenge: Abandoning the #LikeMePlease Express

By : , Social Media Strategist,

At its core, social is about telling a narrative, which means it’s not about an across the board solution for every brand.
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