Starbucks Social Responsibility Report has long been widely regarded as one of the best and most transparent reporting tools around, but the brilliant environmental and community-focused initiatives it contains never reached consumers’ awareness.
So, we redesigned the Shared Planet experience to broadcast the stories of responsible corporate citizenship that used to be buried in an annual report across online and retail channels.
Short documentaries capture background stories on specific areas and Starbucks’ role in improving local conditions.
The Community Involvement Center demonstrates how Starbucks’ Shared Planet participates in communities around the world.
The revamped CSR experience enables visitors to compile customizable, downloadable versions of the report based around areas of personal interest.
When it comes to sustainability, Starbucks offers more than meets the eye. So we shared information about some of its less-known innovations, like its “green stores” and eco-friendly bean sourcing.
