Owned Channels

Optimizing your digital ecosystem.

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Control data. Extract intelligence. Hone for growth.

We drive marketing performance through every channel you own. Our designs and continuous optimization for your entire infrastructure drives brand and business growth.

Dig into the data

Our Human intelligence platform is a 200MM household database generating insights on motivation, emotions and behaviors.

Lay the foundation

We’ll build a strategic framework that taps into culture and reveals how to make emotional connections with your audience.

Build the experience

We’ll bring you some killer concepts. Then, we’ll bring them to life with detailed 3D renders and a comprehensive experience architecture.

Make connections

Here’s where the idea becomes the experience. We’ll engage cross-functional teams, develop content and define the touchpoints (physical, virtual and in-between).

Make it happen

Every detail you can imagine (and some you didn’t think of): Venues, fabrication, printing, production, management, staffing, training, logistics, partnerships and more.

Bring it all together

Your experience won’t happen in a vacuum. From the data we capture (and measure) to the technology we deploy, we’ll pair it all seamlessly with your platforms.

Our expertise

Search- Engine Optimization (SEO) & Listening

Our SEO establishes an ownable brand presence with foundational content that makes your brand easy to find. We also actively monitor and analyze what people search for to identify trends and develop insights to keep your brand on top of search results.

Content Strategy

Our holistic, full-funnel content approach blends strategic insights, creative oomph and technical savvy to build a strategy that engages and converts your target audience.

CRM

We build long-lasting relationships—with cross-channel orchestration, segmentation and personalization—to keep your brand relevant, build trust and retain customers throughout the journey.

Email Marketing

We create tailored email strategies and campaigns that resonate with your audience, fostering engagement, open rates and better results.

Conversion – Rate Optimization

We make your website work smarter, not harder, to increase desired actions like form fills, adds to cart, completed purchases, and qualified lead generation.

Bring it all together

We align your digital presence with business objectives—looking at user research, desktop and mobile usage, traffic, sources, behavior and conversions. This informs recommended modifications, testing, cart- abandonment solutions and design, behavior, structure and data changes.

OUR owned channels partners

complementary Services

We have a full suite of services to
help your brand make an even
bigger impact.

Enable anyone to experience your brand across websites, eCommerce and mobile apps.

Translate your data into impact with performance analytics, marketing science, intelligence and reporting, predictive modeling, segmentation and testing and experimentation.

Amplify your brand’s influence to connect and engage your audience while making cultural moments across social media and influencer communities, garnering earned media.

Orchestrate your brand’s full-funnel story in the modern world across media planning, buying and measurement, programmatic media, paid search, paid social and retail media.

Latest from the Owned Channels team

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