Pioneer Electronics Cycle Sports had developed the Power Meter, the industry’s most powerful cycling device. But to launch this innovative product, Pioneer needed to help cyclists understand the power of this groundbreaking device. AMP created narratives that framed the product line for owned media, along with communication architecture and content that explained its benefits and, in turn, drove sales.
AMP helped Epson introduce a new printer to an entirely new audience. The key was to communicate the Stylus Pro 3800’s technological innovations in a clear, straightforward way to its most challenging audience – the prosumer. We created an award-winning product destination, accentuated by visual storytelling demos that give users a deeper tour inside the printer and everything that went into it.
Cisco had to attract a new audience for its Valet brand of routers while challenging existing market perceptions around the technology. AMP responded with a series of experiences designed to communicate the hassle-free, seamless integration of Cisco technologies into consumers’ daily lives, while also providing clarity around the Valet, Linksys and Cisco brands and their product offerings.