Consumer Electronics

Powering up product stories that drive consumers to retail.

Our POV

In the constantly innovating world of consumer electronics, product life cycles are short and retail environments are not brand-controlled. Consumer electronics shoppers are making high-commitment choices, so brands need to provide the experiences, content and tools that empower them and propel their journey all the way through purchase and beyond.

KPIs

  • Sales & Market Share
  • Traffic to Retail
  • Brand Cross Sales
  • Cost per Acquisition
  • Customer Lifetime Value
  • Margin by Product Line
  • Ecommerce Conversions
  • Online Locator Usage
  • Trial/Purchase from Social
  • Share of Voice
  • Organic Search Ranking

Expertise

  • Digital Re-Branding
  • Web & Mobile-Web Development
  • Creative & Content Strategy
  • Product Experience Stories
  • Product Photography
  • Customer Support Experiences
  • Retail Mobile Shopping Tools
  • E-Commerce Strategy & Optimization
  • 3D/CGI Product Renders
  • CRM
  • SEO

Case Studies

DIGITAL REBRAND

Lifting a brand up the value chain with a digitally led makeover.

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XBOX SUPPORT EXPERIENCE

Decreasing call center volume with enhanced customer experience.

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TRANSFORMER BOOK CHI LAUNCH

Mastering a digital-only product launch in a crowded sector.

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DIGITAL RE-BRANDING

Designing a new e-commerce platform to support retail. 

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Quick Studies

POWER METER LAUNCH

Pioneer Electronics Cycle Sports had developed the Power Meter, the industry’s most powerful cycling device. But to launch this innovative product, Pioneer needed to help cyclists understand the power of this groundbreaking device. AMP created narratives that framed the product line for owned media, along with communication architecture and content that explained its benefits and, in turn, drove sales.

STYLUS PRO 3800 DIGITAL EXPERIENCE

AMP helped Epson introduce a new printer to an entirely new audience. The key was to communicate the Stylus Pro 3800’s technological innovations in a clear, straightforward way to its most challenging audience – the prosumer. We created an award-winning product destination, accentuated by visual storytelling demos that give users a deeper tour inside the printer and everything that went into it.

HOME NETWORKING SOLUTIONS

Cisco had to attract a new audience for its Valet brand of routers while challenging existing market perceptions around the technology. AMP responded with a series of experiences designed to communicate the hassle-free, seamless integration of Cisco technologies into consumers’ daily lives, while also providing clarity around the Valet, Linksys and Cisco brands and their product offerings.

Our Clients


CE BRANDS WE’VE HELPED MAKE FAVORITES

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