June 8, 2016

Why the Marketing Revolution is About to Arrive


Since the dot com boom, the promise of the internet in fundamentally changing distribution, marketing, advertising and consumption has never fully lived up to the hype. Digital seems unable to truly slay the beast that is TV advertising. But the rise of new distribution and marketing channels, on-demand infrastructure and consumer tracking stands to dramatically reshape this funnel, collapsing it in on itself, opening up new battlegrounds.

Those that can adapt, will thrive.

Topics: Digital Marketing, Research and Insights, Digital Ecosystems, eCommerce, Digital Strategy, Vertical - Consumer Electronics, Vertical - Travel, Vertical - Entertainment and Media, Vertical - CPG, Vertical - Retail