December 12, 2016

Why Sex, Millennials and Video Didn't Sell For Elite Daily

Elite-Daily.jpg

Eight months ago, Elite Daily was “the voice of Generation Y,” in the words of a presentation it made to advertisers. Two weeks ago, the Daily Mail General Trust, its parent company, wrote down the entirety of its investment in the millennial-focused publisher, a tacit admission that the site was worthless to the company and its investors. That plunge is the latest turn in a wild ride Elite Daily’s been on since it launched in 2012.

Forty million down the drain.

Topics: Content Marketing, Millennials, Vertical - Entertainment and Media, Video, Content Strategy

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