January 11, 2016

Why Consumer Intent Is More Powerful Than Demographics

While demographics will always have a place in the marketing playbook, digging deeper into the catalyst and intent of a purchase can illuminate significant opportunities that may lie outside the age and gender of a brand’s target audience. For example: a recent mobile study done on baby products uncovered that nearly 40% of all baby product purchasers live in households without children, suggesting the influential role of grandparents, aunts, uncles, and friends in the baby product category.

Read more about consumer intent here.

Topics: Research and Insights, Culture, Advertising