Websites - like any digital platform, it seems - so often become "kitchen sinks" of features, content, and information during design and in-market operation. What do customers actually want from business websites? What drives shopping or retail traffic behavior?
Here's a nice data set from a survey of 800 customers, across various demographics, asking customers what they REALLY want on a website, and what information will affect their behavior. If satisfaction, or happiness, for that matter, can be calculated as "Experience in Reality, Divided by Your Expectations", here's some helpful information, from the mouths of customers, about what people want from a local business website - in a world where just about every business is local at some point.