February 3, 2016

UX Issues Will Make (Or Break) Self-Driving Cars

Cars that drive themselves are already arriving to market, one button or software update at a time. But the truth is, it’s not about getting the technology right, it’s about getting users to trust it. Carmakers are failing at creating experiences that calm users and clearly communicate what the car can and cannot do.

Do you trust the cars?

Topics: User Experience, Innovation, Vertical - Automotive