February 11, 2016

Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline

Advertisers opting for a First View ad unit position will essentially jump to the front of the queue in Twitter’s ad network, getting the top ad spot the first time a person opens Twitter, for a period of 24 hours. At launch, First View will be video only — pushing Twitter’s drive to expand its offerings in rich media. 

See an example of the new ad unit here.

Topics: Social Media, Innovation, Advertising

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