February 24, 2016

The world’s first supermarket selling only expired food has opened in Denmark

Aiming to cut down on the massive amounts of food waste every day, WeFood, a new supermarket in Copenhagen, sells only food that is past its ‘official’ expiration date or has damaged packaging that would’ve caused it to be thrown away at a regular store. Hoping to appeal to both environmentally conscious shoppers and low-income individuals with limited budget, a WeFood shopper will find prices up to 50% lower than any other grocery store in the city.

Read more about Denmark’s approach to limit food waste

Topics: Culture, Vertical - CPG