February 25, 2016

The Challenger Rises: 5 Questions with Audi USA’s Loren Angelo

An interview with Audi USA’s marketing director illuminates some of the choices Audi has made to move into the #1 luxury spot, despite being outspent three-to-one by Mercedes Benz and Lexus. “A challenger brand doesn’t mean we only challenge the competition, but we communicate how we challenge the status quo and challenge complacency in our industry and in culture.”

How Audi stays in the cultural conversation

Topics: Vertical - Automotive, Branding