March 17, 2016

The Ad-Pocalypse: Advertising Is Dead. Long Live Attention And Persuasion

As traditional advertising loses its ability to get our attention and persuade us to choose one brand over another in these contexts, PR, social and search have become the primary tools to answer those questions; talking through people we respect and putting information in the right context to avoid the need for interruption in the first place. Not to mention the most important factor: Designing a connected brand experience that creates a seamless journey from purchase to loyalty and recommendation.
Getting attention and persuasion to take care of themselves

 

Topics: Social Media, User Experience, Search - SEO & SEM, Branding, Advertising

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