August 25, 2015

Target Wants You to Fill The Internet with Galaxies Full of Star Wars Memories

In preparation for the release of the latest installment in the Star Wars series, "Star Wars: The Force Awakens" on December 18th and the upcoming retail event, Force Friday on September 4th, Target has partnered with Lucasfilm to create the Share the Force website. Share the Force is a user generated content galaxy that encourages Star Wars fans of all ages to share their favorite memories and explore nostalgic memories that others have uploaded to each key character’s galaxy. The website is just one part of a marketing plan that goes back to conversations from before the film’s announcement in 2012.

May the force be with you

Topics: Content Marketing, Crowdsourcing, Culture