December 16, 2015

Rdio’s Final Goodbye Is an Export Feature for Its Users' Music Collections

An amazing story of a brand that took care of its user base while it folded. Rdio, the small but beloved music streaming, posted a touching goodbye message to its users on Tuesday—along with an option to export their listening data and playlists for later use on another service.

Rdio’s last act

Topics: Media, eCommerce, Brand Advocacy