March 3, 2016

Netflix's $5 Billion Budget Is Setting Off an Arms Race in Cable

Before Netflix, cable companies could fill their schedules with reruns and cheaper shows and still count on viewers. But with the streaming-video giant churning out a barrage of quality entertainment, from “House of Cards” to “Jessica Jones,” it’s no longer enough to just offer filler. Media executives are spending more to maintain the supply of new programs that viewers are demanding.

 Inside Netflix’s $5B budget

 

Topics: Vertical - Entertainment and Media

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