February 11, 2016

“Little egg-shaped treasures”: Why teens online are obsessed with a lip balm brand

An internet subculture dedicated to the worship of EOS lip balms has found a perfect balance between a blank canvas for teenage imagination and sophisticated adult beauty product. See why everyone from your 8-year old niece to Kim K can’t get enough of EOS.

Can’t stop, won’t stop using my EOS lip balm.

Topics: Innovation, Consumer Psychology, pop culture