January 22, 2016

Lay’s Reveals 4 New Flavor Hopefuls

Lay's potato chips is asking its fans to pick out the new Lay’s flavor roster. Fans can vote for their favorite flavor in four “swap” categories – heat, cheese, barbecue and spice. In each category, a classic flavor is pitted against a brand new one, reflecting changing tastes among consumers.

Honey Barbecue or Korean Barbecue?

Topics: Culture, Vertical - CPG