February 12, 2016

How Marketers Are Driving Growth Through Personalized Content

Growing investment in customer data, predictive analytics, and marketing cloud solutions has enabled most large organizations to personalizing content across channels. A recently released Publish or Perish analysis by PWC found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.

How to managed content needs in a world of precision marketing and 24/7 engagement

Topics: CRM, Marketing Automation, Connected Personalization, Content Marketing