January 27, 2016

How Advertisers Should Think About Digital Video In 2016

Going forward, when advertisers think about digital video, they will think about ad content that blurs the once-distinct lines between shows and commercials. They’ll think about different video ad formats, ways to complement viewers’ experiences rather than interrupt them and master far shorter snippets of content.

 TV ads will follow in digital video ads’ footsteps

Topics: Social Media, Content Marketing, Advertising