March 17, 2016

Here's Why 'Straight Outta Compton' had Different Facebook Trailers for People of Different Races

The specificity of Facebook’s advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. Universal Pictures cut bespoke ‘Straight Outta Compton’ trailers for the “general population” who connected to Ice Cube as an actor and Dr. Dre as the face of Beats. The trailer marketed to African Americans was completely different. 

Customized marketing

Topics: Big Data, Advertising