In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger posted 95 theses about the Internet and what it would mean to the world and called it The Cluetrain Manifesto. In 2000, seven essays were added and it was published as a book. 15 years later, they've given us a new set of clues. Technically, this was published a year ago, but the piece really hasn’t gotten the play it deserves. I mean, any discussion that starts with, “The Internet is us, connected…” deserves a heartfelt read and ponder. And, if you didn’t read the original, get on it. Our favorite from the OG piece is, “…internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way…”
We think it’s a big idea. Still. Again.