January 22, 2016

Dove Highlights Men’s True Strength in Sappy Videos

Dove Men+Care is launching new pre-roll ads that highlight NFL stars’ accomplishments off the field. The sweet videos show the stars' special experiences with their children. Dove attributes much of their growth in men’s products to positive portrayals of fatherhood in their ads in recent years.

What does that have to do with deodorant?

Topics: Consumer Psychology, Advertising, Vertical - CPG