October 28, 2016

Why Apple Needs to Step Up Its Product Events Sooner Than Later


Yesterday, Apple held its “Hello Again” press event at their Cupertino headquarters. It was overrun with terrible jokes and painstakingly long demos. And although the MacBook Pro is a nice innovation bump over its predecessor, it’s hard to believe Apple really needed an hour to talk about its Touch Bar and Touch ID. Even Apple’s attempts at begging customers to buy the MacBook Pro instead of the MacBook Air were embarrassing. 

The snoozefests can't continue.

Topics: Experience and Service Design, Vertical - Consumer Electronics, Content Strategy