May 17, 2016

Why Americans Aren't Shopping

The unemployment rate holds steady at 5 percent. There were 160,000 new jobs created in April - double than what is needed to keep up with population growth. Gas is delightfully cheap. The US economy hasn’t looked this bright since before the dark days of the Great Recession. But there is an eerie stillness in American retail that isn’t quite adding up with the relative stability of the country’s economy.

Has retail been permanently altered?

Topics: Consumer Psychology, Culture, Vertical - Fashion, Vertical - CPG, Vertical - Retail, Consumer Insights