Our BLOG

Wheels up to Austin'?¦ as Soon as the Plane is De-iced

I'll be honest. Any illusions of my first trip to SXSW did not start off with battling through a blizzard and the associated travel delays. But if there was one constant piece of advice / forewarning I did unilaterally receive from colleagues in the industry, it was that my experience at SXSW would absolutely not go as expected.

I was told that the unplanned meet-ups, the casual conversations over beers and the 'damn, the session I wanted to go to is full'?¦ I guess I'll go here instead'? moments would prove to be the most valuable. So consider that a caveat as I share a quick overview of what I'm most looking forward to over these next few days. And I'll caveat now that my recap blog posts throughout the course of SXSWi will inevitably cover much different material and venture into much different themes.

Social and Mobile ' They're No Longer Buzz Words, They're Business Plans

I'll admit it. I've been suffering a little bit of 'hashtag fatigue'? lately (a term coined by AMP's own Colin Booth). While I'm as big of a social media nerd as the next SXSW attendee, I'm ready to get past the idea that social is the 'new, shiny toy'? to add to the marketing mix. Looking over the sessions included in this year's agenda, I am really excited about engaging in conversations about the business impact of social and mobile.

Panels like Mobile Saturday: Loyalty in the Pocket and Social Circles vs. Social Media promise to discuss the role of mobile and social behavior across online and offline consumer experiences, and I'm hoping throughout the weekend that those conversations snowball into discussions around the business implications and ROI across these two exploding channels. We all know how important mobile and social are based on the latest stats about time spent and growing penetration. Over these next few days, I'm hoping we can all talk about successful strategies and new ideas to further integrate brands across those channels to connect with consumers in meaningful ways.

Data is a Four Letter Word'?¦ the Good Kind

I recently attended an event where the CMO of E*Trade, Nick Utton, stated his belief that marketing is now 75% science and 25% art. His point being that access to more data and an increased focus on testing throughout all stages of campaign development have resulted in more efficient and effective marketing. With that theme in mind, one of the sessions I'm most looking forward to is Saturday's 'Is Intuitive Marketing Dead?'? (analyzing data and predictive modeling) with Nate Silver.

While there is still a lot we don't know when we put a campaign in market, we certainly know a lot more today than we did 10 years ago about our target audiences' preferences and media behavior. Ever-evolving research techniques (including sophisticated A/B testing matrices) combined with growing databases of historical performance data are resulting in powerful modeling tools that make us much smarter on day one of concepting. I'm excited to hear what Nate predicts for marketing's future and to hear this theme explored across other sessions and sidebar conversations over the course of SXSWi.

Fastening My Seatbelt for a 24/7 Marketing Blitz

The other thing I'm excited about is the palpable 'Disneyland for Marketers'? buzz. SXSW is where people/brands go to launch new products, share new thinking, play with the latest app/tools/approaches. And it's already begun'?¦ in-air. A few hours into my flight, JetBlue's marketing team held an in-flight promotion asking us over the PA, 'How many people does Austin's airport estimate will pass through Austin on their way to SXSW?'? One-by-one they collected answers from each flyer with the three closest guesses each receiving a pair of ticket vouchers to anywhere JetBlue flies.

And while I was sitting there thinking, 'this is a smart promotion to run with a plane full of marketers, but you've got  glaring problem ' no WIFI for me to live tweet/blog/post about it,'? they concluded their contest by announcing 'and by next year's SXSW, we'll have the nation's fastest, free wifi'?¦ so we'll play this game over Twitter.'? Be on the lookout for wifi roll-out in June with up to ten planes equipped by the end of the year.  Well done JetBlue ' there's your plug.

And feel free to play along ' share your best guess in the comments section below and I'll reveal the answer on my flight home'?¦ or maybe just before takeoff.

Related Posts

Breaking the Stigma Of Freezing Eggs - Seattle Reproductive Medicine & AMP Agency

Today, there are many different ways to have a family. One option includes freezing eggs, which has long been perceived as taboo by society. To help break the stigma, AMP partnered with Seattle Reproductive Medicine (SRM), one of the nation’s top fertility care centers, to document the family planning journeys of WNBA Champions Sue Bird and Breanna Stewart. Fifteen years apart and at different stages in their careers, Seattle Storm teammates Bird and Stewart both made the decision to pursue egg-freezing treatments in the midst of recovering from sports-related injuries. Both of these women have openly discussed their journeys in an effort to normalize egg-freezing, as well as called attention to the importance of encouraging career-focused women to understand all of the options available to them when it comes to family planning. Available on SRM’s YouTube Channel, this episodic video series provides an in-depth look at how Bird and Stewart each came to the decision to freeze their eggs, as well as their reasoning behind working with SRM’s fertility care providers. How has this helped combat egg-freezing stigma? Not only have these videos reached an audience of over 12K viewers, but Dr. Nichole M. Barker of Seattle Reproductive Medicine stated that “Sue and Breanna are really helping to take down the stigma of ’if I do this I don’t want anyone to know about it’” in reference to freezing eggs. Interested in learning more? Take a look at some of the coverage here: https://www.seattletimes.com/sports/storm/storm-stars-sue-bird-and-breanna-stewart-make-freezing-eggs-less-taboo/ Be sure to learn more about AMP Agency’s full public relations services.

AMP Agency Named to 2021 Chief Marketer 200 List

We’re excited to announce that AMP Agency was recently named to the 2021 Chief Marketer 200 list, which recognizes the top brand engagement and activation agencies serving the United States. The Chief Marketer 200 highlights agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, digital, design, business-to-business brand engagement, business-to-business demand generation, business-to-business experiential and marketing technology.  AMP was selected based on testimonials from their clients, high caliber work, case study submissions, innovative and creative executions, and inspiring concepts that are propelling the industry forward. Also joining AMP on the Chief Marketing 200 list is AMP’s sister agencies Upshot and Brand Connections.  AMP was also named to the 2020 Chief Marketing 200 list.  Check out the full Chief Marketer 200 list here: https://cm200.chiefmarketer.com/

Meet AMP Agency's Diversity, Equity & Inclusion (DE&I) Committee

As an agency, it is our responsibility to champion the varied viewpoints, cultures and expertise of our workforce. In June, we made a promise to actively support diversity and foster greater inclusivity at AMP. In July, we formalized our commitment through the creation of our Diversity, Equity & Inclusion (DE&I) Committee. Today, we’re introducing the DE&I Committee Members who are spearheading our initiatives.  Shayne Ortiz, Senior Analyst  & DE&I Lead "I joined the DE&I committee to inspire young women. At AMP, I'm inspired every day by the women in senior leadership positions here, and I want to be able to show younger women more representation in positions like these. Our company's prioritization of these efforts is commendable, and I hope that through our program's initiatives we can influence our industry and hold those within it accountable to do the right thing." Michael Mish, SVP General Manager & Executive Sponsor "Unity gives us strength. My role as a multicultural leader is to create equal platforms and opportunities for all to be successful." Katelyn Crowley, VP of Business Operations & Executive Sponsor "I hope my children exist in a world where company DE&I committees are not necessary because everyone has equal opportunity, the world is fair and just and we celebrate what is both common and different. My role as a parent is to teach my children early in their lives that in diversity there is power. My role on the AMP DE&I Committee is a chance to model the behaviors that get us to that place in the future." Anika Dhar, Project Manager & DE&I Secretary "No two people or their experiences are alike. I believe that a diverse mix of voices leads to better discussions, ideas, decisions and outcomes -  especially when it comes to the advertising industry. I am honored to be on this team working with a group of people who all value diversity, inclusivity and strive to make a change. " Alyssa McBryar, Senior Marketing Manager "Inequity, systems of oppression, and prejudice are omnipresent. They need to be dismantled for everyone to access and thrive in equitable and supportive environments. I’m committed to the work of doing so at AMP and in our industry." Roberto Valdivieso, Art Director "As a minority, working at an agency that allows me the opportunity to change inequalities within the workplace motivates me to be part of the DE&I committee at AMP." Esther Wang, Senior Account Executive "Inherent biases and prejudice don’t foster inclusivity. I want to take action and create an inclusive workplace here at AMP. We should celebrate, in fact encourage, the differences among us - including how we think, what we believe in and how we look." Rashida Hull, Engagement Strategist “My parents always told me I wasn’t allowed to complain about things, instead create solutions. My core value is to help support the changes I believe in to help make the world a better place for future generations.” Liz Furze, Associate Creative Director "I believe we all have a responsibility to help dismantle systems of racism, sexism, and inequity in our communities—and one of the places we can make the most impact is where we work." Adam Graves, Group Director, Analytics "Creating equal access to opportunity, humanity, and respect – this is what matters to me. I want to help break the system that has made it acceptable – if not habitual – for these resources to be withheld from people who don’t fit a specific mold. Everyone inherently deserves a chance to thrive." Jennifer Carroll, Director PR & Media Relations "Diversity, equity and inclusion isn’t only about policies and programs, it’s rooted in respecting the unique needs, perspectives and potential of everyone. I am committed to helping make AMP a workplace where all employees feel welcomed and where success is attainable for everyone, regardless of race, religion, gender identity or sexual orientation."   Learn more about AMP's commitment to Anti-Racism: https://www.ampagency.com/blog/anti-racism-commitments