February 26, 2013

What is Pheed? And Should You Care About It?

It seems like since they emerged, we've been vigilant to find the Facebook killer or the next Twitter, Tumblr or YouTube. While we have been introduced to countless promises of "the Instagram of video" the "Twitter of audio" or any other combination of "the ____ of ____," the truth is that many of these apps and platforms come and go and the Colors of the world far exceed the successes.

That being said, let's get all excited over the next big thing before we realize that it doesn't have a business model, shall we? So what is the thing that everyone has been talking about? Pheed (of course it's spelled that way). And guess what; it has a business model, and a pretty interesting one at that.

In a nutshell, Pheed creates A SUPER EASY way for users to share text, photos, videos, audio tracks, voice-notes and live broadcasts. Then it gives them the option to place all of that content behind a paywall ranging from $1.99 - $34.99 per view or per month. The application is free, and you don't have to charge for your content, but the thinking is that if you do charge a premium price, you will be forced to create premium content. That's slightly concerning because one thing that the Internet hates is paywalls and one thing that the Internet loves is creating way more awful content than "premium" content. Despite these two potential deal breakers, right now Pheed holds the #1 spot in the App Store's Social Networking category and is currently #17 on the Free Charts. And unlike the growth of Vine last month, Pheed's success doesn't appear to be from porn; at least we don't think so at the moment. In fact, the majority of its recent growth can be traced back to a few popular teens.

What may be even more interesting to users is that in a world of encroaching privacy policies and debates over who owns the content posted on sites, Pheed makes it abundantly clear that all uploaded content "is owned by the user, Pheed retains no rights or ownership toward it." The app even gives you the options to copyright or watermark each of your posts. Those two very un-Facebook-like moves  should at the very least make Mark Zuckerberg and friends stop to think about the future of content sharing. Even if it's just for a second (which we all know is about a second longer than they actually will).

So is it going to be the next Twitter or kill Facebook? Most likely not. However, our passion for creating and sharing content has never been hotter and any platform that looks great and allows people to do it easily has a chance. Fortunately for Pheed, it succeeds at both of those things.

So what are others saying about Pheed? Here are some of the best recaps we've read:

  • Huffington Post - "It's now the No. 1 free app in Apple's App Store under the Social Networking category"
  • BostInno - "Once [college students] cope with the fact a group of teenagers beat them at making something 'cool,'? they'll likely jump on the Pheed bandwagon, too"
  • Forbes - "its Twitter-with-a-business-model approach stands to seriously impact the social media game"

So what do you think? Does Pheed stand a chance to make an impact on the social space? Or will a two-week media love fest followed by obscurity continue to be the norm with new social platforms?

Topics: Blog, Content Creation, iPhone App, mobile, Pheed, Social Media

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