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What is Pheed? And Should You Care About It?

It seems like since they emerged, we've been vigilant to find the Facebook killer or the next Twitter, Tumblr or YouTube. While we have been introduced to countless promises of "the Instagram of video" the "Twitter of audio" or any other combination of "the ____ of ____," the truth is that many of these apps and platforms come and go and the Colors of the world far exceed the successes.

That being said, let's get all excited over the next big thing before we realize that it doesn't have a business model, shall we? So what is the thing that everyone has been talking about? Pheed (of course it's spelled that way). And guess what; it has a business model, and a pretty interesting one at that.

In a nutshell, Pheed creates A SUPER EASY way for users to share text, photos, videos, audio tracks, voice-notes and live broadcasts. Then it gives them the option to place all of that content behind a paywall ranging from $1.99 - $34.99 per view or per month. The application is free, and you don't have to charge for your content, but the thinking is that if you do charge a premium price, you will be forced to create premium content. That's slightly concerning because one thing that the Internet hates is paywalls and one thing that the Internet loves is creating way more awful content than "premium" content. Despite these two potential deal breakers, right now Pheed holds the #1 spot in the App Store's Social Networking category and is currently #17 on the Free Charts. And unlike the growth of Vine last month, Pheed's success doesn't appear to be from porn; at least we don't think so at the moment. In fact, the majority of its recent growth can be traced back to a few popular teens.

What may be even more interesting to users is that in a world of encroaching privacy policies and debates over who owns the content posted on sites, Pheed makes it abundantly clear that all uploaded content "is owned by the user, Pheed retains no rights or ownership toward it." The app even gives you the options to copyright or watermark each of your posts. Those two very un-Facebook-like moves  should at the very least make Mark Zuckerberg and friends stop to think about the future of content sharing. Even if it's just for a second (which we all know is about a second longer than they actually will).

So is it going to be the next Twitter or kill Facebook? Most likely not. However, our passion for creating and sharing content has never been hotter and any platform that looks great and allows people to do it easily has a chance. Fortunately for Pheed, it succeeds at both of those things.

So what are others saying about Pheed? Here are some of the best recaps we've read:

  • Huffington Post - "It's now the No. 1 free app in Apple's App Store under the Social Networking category"
  • BostInno - "Once [college students] cope with the fact a group of teenagers beat them at making something 'cool,'? they'll likely jump on the Pheed bandwagon, too"
  • Forbes - "its Twitter-with-a-business-model approach stands to seriously impact the social media game"

So what do you think? Does Pheed stand a chance to make an impact on the social space? Or will a two-week media love fest followed by obscurity continue to be the norm with new social platforms?

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Super Bowl and The Oscars  February is home to two major annual events – the Super Bowl and the Oscars. Top keywords by search volume related to the Super Bowl included: Super Bowl - Feb. 1st - 10 Million+ queries Patrick Mahomes - Feb. 2nd - 10 Million+ queries Shakira - Feb. 2nd - 10 Million+ queries Super Bowl 2020 time - Feb. 1st - 5 Million+ queries Jennifer Lopez age - Feb. 1st - 5 Million+ queries What time is the Super Bowl - Feb. 1st - 2 Million+ queries Clearly, people need to know when the Super Bowl is going to start so that they can get their chili cooked in time for kickoff. The winning quarterback also seems to win in the search game (sorry, Jimmy G). As for the halftime show? Well, no matter what anyone’s opinion was about it this year, the data proves that it captivated people enough to search for both of the headlining performers. It’s quite the change in pace from last year when the headlining band did not make the top 3 queries of the day (sorry, Maroon 5). The Academy Awards - known by their more commonly searched name, The Oscars - also generated large search volumes around its date:  Oscars 2020 - Feb. 8th - 5 Million+ queries Parasite - Feb. 9th - 5 Million+ queries Joaquin Phoenix - Feb. 9th - 2 Million+ queries Laura Dern - Feb. 9th - 2 Million+ queries It’s interesting to see what topics other than the name of the event itself drove people to search.  This year, it was the name of the Best Picture, Best Actor, and Best Supporting Actress.  As for the name of the event itself, we noticed that when compared to last year, the query volume for the 2019 Oscars was higher.   Oscars 2019 - Feb. 24th - 10 Million+ queries Comparing these two numbers, we wanted to see the data presented via Google Trends’s chart.  By using the search term, “the oscars”, we queried Google Trends to see the popularity of the term in the USA over the past 5 years: This chart further indicates that the Oscars drove less searches this year than most years prior. 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Coronavirus  In January, we saw the first spike of search interest about the disease occur on the 21st. Even though the subject has been in the news since that day, the topic didn’t make our top queries until late in February:   Coronavirus symptoms  - Feb. 25th - 1 Million+ queries Coronavirus update  - Feb. 23rd - 500,000+ queries Coronavirus in usa - Feb. 25th  - 500,000+ queries Coronavirus New York  - Feb. 29th - 500,000+ queries The news about this virus has been ongoing since January, but in February, the number of search queries behind specific phrases was on the lower side. Typically, top phrases are over 10 million queries, while “Coronavirus symptoms” only reached just over 1 million. Even though the topic seems to be searched for with different queries, the volume appears to indicate that last month in February, people weren’t seeking information about it as often as other topics. Primary Elections With the Impeachment trial wrapping up and the presidential election primaries heating up, queries related to politics were plentiful in the month of February. Here are the top queried phrases of the month : Iowa caucus results - Feb. 3rd - 5 Million+ queries Mitt Romney - Feb. 5th - 5 Million+ queries Democratic debate - Feb. 19th - 5 Million+ queries Nevada caucus - Feb. 22nd - 5 Million+ queries South Carolina primary - Feb. 29th - 5 Million+ queries Interesting to note: the keyword “New Hampshire Primary” only drove 500,000+ queries. We theorized that its outcome was less in question than the other primaries.  Social Media Driven Queries Lastly, there were fun queries that were driven by social media mentions and activities: Broom standing up - Feb. 10 - 2 Million+ queries Galentine’s Day - Feb 13. - 200,000+ queries The broom standing up query was based on the hoax that there was a special gravitational pull that occurs only on February 10th. NASA explained that standing a broom on its own can happen on any day because of basic physics. The day before Valentine’s Day has become an unofficial holiday and its search query popularity really popped this year: Are there marketing opportunities for Galentine’s Day next year? With a search trend like the one above, we’d say it’s likely. See you next month!

We Are Zillow’s Digital Agency - AMP Agency

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Google Search Trends Insights January 2020 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. A Somber Start to the 2020s  Well, I am not going to sugarcoat it. Some of the top queries in January 2020 were about troubling events. In the beginning of the month, Iran was a top-searched topic after the assassination of Qassem Soleimani. The other 10 million+ queries were as follows:  Iran - Jan. 7th - 10 Million+ queries Iran - Jan. 2nd - 5 Million+ queries World War 3 - Jan. 2nd - 2 Million+ queries By the end of the month, the top searched queries centered around a tragic helicopter crash that killed Kobe Bryant, his daughter, Gianna and seven other passengers. Although we don’t focus on this topic here in our blog posts, celebrity deaths do drive people to query Google for details and make the top three phrases every month. That’s why this past month, the shock of Kobe Bryant’s death overwhelmed the search volume on January 26th. Here are the top queried phrases on that day: Kobe Bryant - Jan. 26th - 10 Million+ queries Kobe Bryant children - Jan. 26th - 10 Million+ queries TMZ - Jan. 26th - 10 Million+ queries Typically, we don’t see all three of the top queried terms have over 10 million queries each, but this tragedy was an exception. Holidays Continue in January Even though December is well known as being a holiday month, January 2020 had a few holidays of its own that drove queries: Martin Luther King Jr Day - Jan. 19th - 10 Million+ queries Lunar New Year - Jan. 24th - 10 Million+ queries Chinese New Year - Jan. 24th - 500,000+ queries The holiday keywords that had over 10 million queries had the additional support of Google Doodles to increase their numbers. But even when our attention shifts away from the year-end holidays, there are still major ones in January that consumers are looking to learn more about with Google searches. Boxing Is Still Relevant As Revealed In Search Queries Sport-related queries take up a good portion of the top queried phrases of any month. January 2020 had a few days where the subject of boxing made the top three. In last month’s post, we discussed the popularity of European soccer. This month, it is clear that boxing and mixed martial arts also have a strong interest.   Conor McGregor  - Jan. 17th - 10 Million+ queries McGregor fight  - Jan. 18th - 2 Million+ queries McGregor fight - Jan. 17th - 1 Million+ queries Jake Paul vs Gib - Jan. 30th - 500,000+ queries Conor McGregor commanded top billing for his fight on January 18th. People searching for results or perhaps a free stream of the fight had to type quickly since it only lasted 40 seconds.  The fight on the 30th between Jake Paul and AnEsonGib also drove search queries. These two YouTube stars fought a professional bout in Miami and generated enough interest to become one of the top 3 keywords searched in Google for the day. Disease and Other Natural Disasters I really wish I had happier keywords to share in this post. But looking across the different terms for the month, another big trend included news items related to epidemics and disasters around the world: Coronavirus - Jan. 21st - 2 Million+ queries Earthquake - Jan. 28th - 1 Million+ queries Lyme disease - Jan. 8th - 1 Million+ queries Australia fires - Jan. 2nd - 1 Million+ queries Taal volcano - Jan. 12th - 500,000+ queries Coronavirus symptoms - Jan. 29th - 200,000+ queries Puerto Rico earthquake - Jan. 6th - 200,000+ queries We can thank Justin Bieber for raising awareness of Lyme Disease. The rest of these are driven by people wanting to get the latest news on these stories.  As we say goodbye to the first month of 2020 and welcome February in full-force, we’ll keep track of the top keywords queried in hopes of finding more positive, uplifting search terms.  See you next month!