May 31, 2016

Wanderlust Millennials: Young People Prioritize Travel Above Other Expenses


According to research by Adara, 79% prioritized travel above any other expense. However, influencing decisions are complicated as younger travelers are more likely to book through intermediaries, search for longer for better bargains and are less tempted into loyalty schemes. 

The generation that invented YOLO.

Topics: Research and Insights, Digital Strategy, Vertical - Travel, Millennials